Keyword Research & Insights

Assertive offers comprehensive keyword research, insights & opportunity discovery. From analysing competitor keyword coverage through to using amalgamated data from various tools – our keyword research offers unprecedented insight.

The Right Keywords for any Strategy

Keyword Research – What We Do

Look at Traffic Potential & Opportunities
We ascertain how much traffic potential keywords are likely to generate as well as yield & search result drop-off rates.
[ultimate_modal modal_title=”Looking at Traffic Potential & Opportunities” modal_on=”custom-selector” modal_on_selector=”#keywordopportunity” modal_size=”medium” modal_style=”overlay-fade”]A key part of keyword research is to understand how many people search for keywords, keyword derivatives, the search intent of the keyword and potential value. When conducting keyword research we look at all aspects of keyword potential and how it fairs up against landing pages on the target website.[/ultimate_modal]
Keyword Search Variants
Our keyword research & analysis will uncover all search variants from seed keywords including long-tail.
[ultimate_modal modal_title=”Keyword Variants” modal_on=”custom-selector” modal_on_selector=”#variants” modal_size=”medium” modal_style=”overlay-fade”]Keyword variants are typically different searches for the same thing. Keyword variants can be close match or phrased in a completely different way. We look at keyword variants that can offer additional opportunity to generate traffic / enquiries / sales.[/ultimate_modal]
Keyword Content Types
Assertive will evaluate the type of content returned at keyword level to ascertain search intent.
[ultimate_modal modal_title=”Keyword Content Types” modal_on=”custom-selector” modal_on_selector=”#kwcontenttypes” modal_size=”medium” modal_style=”overlay-fade”]Keyword content types (otherwise referred to as search intent) looks at the kinds of results returned for keyword searches. We ensure that the right keywords are selected to align with specified landing pages. We mark keywords with varying intent during the keyword research stage.[/ultimate_modal]
Keyword Recycling
We recycle keyword data from search console, SEMRUSH & other platforms to find additional opportunities.
[ultimate_modal modal_title=”Keyword Recycling” modal_on=”custom-selector” modal_on_selector=”#kwrecycling” modal_size=”medium” modal_style=”overlay-fade”]Keyword recycling involves taking existing opportunities from data mined from independent ranking/keyword platforms. Keyword recycling helps as part of the keyword landscape planning prior to an SEO / PPC strategy – it also assists with “quick wins”.[/ultimate_modal]
Keyword Conversion Potential
Our keyword research also looks at keyword conversion potential – we look at Google Ads platform data.
[ultimate_modal modal_title=”Keyword Conversion Potential” modal_on=”custom-selector” modal_on_selector=”#convpotential” modal_size=”medium” modal_style=”overlay-fade”]Keyword conversion potential is essential for businesses looking to sell more / generate enquiries / leads. Looking at a keywords search intent, CPC costs and overall value we can determine the conversion potential of a keyword. We group keywords by search value and conversion potential.[/ultimate_modal]
Keyword Landscape
Assertive will look at the keyword landscape to ascertain what competitors exist – from this we extract their keyword profile.
[ultimate_modal modal_title=”Keyword Landscape” modal_on=”custom-selector” modal_on_selector=”#kwlandscape” modal_size=”medium” modal_style=”overlay-fade”]Assertive looks at the keyword landscape to ascertain what competitors exist, how many derivative keywords they rank for, traffic generation and more. Keyword landscaping allows us to better understand what we are likely to compete against during a campaign and to understand the long-tail potential of keywords.[/ultimate_modal]
Case Study
One of our most recent marketing client case studies

What is Keyword Research?

Why is Keyword Research Important

Assertive helped us research and plan keywords for our SEO strategy – we received some great insights into peoples search behaviour.

Mike Lark – Mansion Park Group

What We Deliver

What We’ll Do

Why Keyword Search Intent Matters

How we do it?

Client Testimony
What our clients say about the service we deliver.

Let’s Talk About Keyword Research

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