Baffled by Technical SEO Jargon? Here’s some straightforward explanations to technical SEO terms.
Whether your a business looking for a new SEO agency, a marketing manager looking to better understand SEO terminology or someone looking for tips, our handy guides and explanations will better help you understand the SEO landscape.
Everything you ever needed to know about a 301 redirect. A 301 redirect is effectively a server level instruction that tells a web browser that a specific URL/page has moved to a new location.
Everything you ever needed to know about a 302 redirect. A 302 redirect is effectively a server level instruction that tells a web browser that a page has temporarily moved to another location.
ALT Tags, what are they and why are they used on websites? Well, in short, an ALT Tag is a HTML tag added to an element such as an image to provide a description of that image/element should it fail to load.
What is ALT text? What is the purpose of it and how can it help you with your SEO efforts? ALT text, or alternate text, is the written description of your visuals that will show up on your reader’s screen should the visual fail to load.
An Affiliate is the marketing partner in an affiliate marketing arrangement. There are two sides in such a relationship: the product creator and seller, and the affiliate (or affiliate marketer).
Backlinks are also known as inbound links and they’re formed when a website connects to another, different website. Backlinks give your website credibility in the eyes of the search engines, boosting your SERP.
Everything the viewer sees before they have to scroll down is ‘above the fold’, approximately 600 pixels from the top of the page, and everything they view thereafter (once they’ve scrolled) is considered ‘below the fold’.
Black Hat SEO
Black hat SEO is the practice of SEO that contravenes search engine guidelines and best practice. Its aim is to work the search engine algorithms to your advantage, to get you and your business to the sought after top spot through underhand methods.
As website pages are normally broken up into blocks of content, search engine algorithms start their analysis of a page from the premise that the blocks, and the links within, have a hierarchy of importance or quality.
A blog is an online journal or web publication that offers news, advice, analysis, and/or opinion on a given subject. Blog articles or ‘posts’ are listed in reverse chronological order with newest appearing first.
Bold and Strong Tags
A strong tag semantically emphasises text as important, while a bold tag simply makes text visually look bold.
Google Cache – What is it and why is it important? Caching or Google Cache is how Googlebot takes snapshots of pages on a website so that they can be served in the event that a page fails to load.
Everything you ever needed to know about keyword cannibalization and the impact it has on SEO. Keyword cannibalization is effectively where 2 or more pages on your website compete for the same keywords.
Click Through Rate (CTR) is the number of users who see your (usually pay per click) ad, versus the number of users who actually click on your ad link. CTR is a ratio or a percentage of users who click on the link.
Before you begin your SEO campaign, one of the first things you have to do is analyse the competition. You have to know who you’re up against and where their strengths and weaknesses are, or else how will you know where the gaps are that you can fill?
Crawl depth is the level to which a search engine is able to crawl your website and index the pages that it finds. If you have a new site, expect Google autobots to visit it anywhere between 4 days to 4 weeks of it going live.
Deep links are links that take visitors to a specific page or section of a website that aren’t the landing page or the homepage. Deep links make it easier for users to find what they are looking for, quickly.
If you want to maximise your online reach, you need to SEO everything you post online. But did you know that demographics plays a huge role in who sees your adverts or your latest blog post?
In today’s SEO world, some directories still hold value. Directories may not provide you with the link juice they once did, but they are still a useful way of driving traffic to your site and building trust with your audience.
An ecommerce website is an online portal that allows the online transaction of products and services through the exchange of funds. But in order for your customers to find you, your ecommerce site needs to be optimised.