SEO Guides & Knowledgebase

Looking for a New SEO Agency? Want to better understand SEO terminology? or just here for some free tips? Our SEO guides and terminology explanation will help you understand more about organic search marketing.

Baffled by Technical SEO Jargon? Here’s some straightforward explanations to technical SEO terms.

Whether your a business looking for a new SEO agency, a marketing manager looking to better understand SEO terminology or someone looking for tips, our handy guides and explanations will better help you understand the SEO landscape.

301 Redirects

Everything you ever needed to know about a 301 redirect. A 301 redirect is effectively a server level instruction that tells a web browser that a specific URL/page has moved to a new location.

302 Redirects

Everything you ever needed to know about a 302 redirect. A 302 redirect is effectively a server level instruction that tells a web browser that a page has temporarily moved to another location.

Above the Fold

Above the fold refers to the content that is visible on page load without having to scroll, in other words, the immediately visible content when landing on a new webpage.

Ad Retargeting

Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other websites.

ALT Tags & Attributes

ALT Tags, what are they and why are they used on websites? Well, in short, an ALT Tag is a HTML tag added to an element such as an image to provide a description of that image/element should it fail to load.

ALT Text

What is ALT text? What is the purpose of it and how can it help you with your SEO efforts? ALT text, or alternate text, is the written description of your visuals that will show up on your reader’s screen should the visual fail to load.


An Affiliate is the marketing partner in an affiliate marketing arrangement. There are two sides in such a relationship: the product creator and seller, and the affiliate (or affiliate marketer).



In computing terms, an algorithm is a computer programme based on a set of rules. The rules are defined to solve problems, and automate the processing of problem-solving tasks.


Analytics is the discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision making.


Backlinks are also known as inbound links and they’re formed when a website connects to another, different website. Backlinks give your website credibility in the eyes of the search engines, boosting your SERP.

Block-Level Analysis

As website pages are normally broken up into blocks of content, search engine algorithms start their analysis of a page from the premise that the blocks, and the links within, have a hierarchy of importance or quality. 


A blog is an online journal or web publication that offers news, advice, analysis, and/or opinion on a given subject. Blog articles or ‘posts’ are listed in reverse chronological order with newest appearing first. 

Bold and Strong Tags

A strong tag semantically emphasises text as important, while a bold tag simply makes text visually look bold.


Google Cache – What is it and why is it important? Caching or Google Cache is how Googlebot takes snapshots of pages on a website so that they can be served in the event that a page fails to load.


Everything you ever needed to know about keyword cannibalization and the impact it has on SEO. Keyword cannibalization is effectively where 2 or more pages on your website compete for the same keywords.

Google Ads

Google Ads is the name of Google’s flagship advertising programme. Businesses choose keywords that most closely match their product or service, then create brief adverts that appear whenever those keywords are used in a search.