Google Voice Search figures are sky rocketing with as much as 50% of searches to be conducted by voice by 2020. This means that not optimising for Google Voice Search is likely to leave you falling behind the crowd.  There are over 35 million smart speakers in active daily use (as of December 2018) with this figure expected to climb dramatically.

More and more users are using Google Voice Search to do more, from finding directions to restaurants, finding local plumbers to ordering food and products online.

Google Voice Search offers simplicity for the end user, simply make a request, get an answer. So now it is absolutely key to be at the forefront of specific requests/searches. Search by voice is also in significant incline for mobile devices as the Android marketplace continues to grow.

So why shouldn’t you dismiss voice search? Well, quite frankly, it is likely to deliver more value than standard text searches over the next 3-5 years. So, being found by voice will be just as important as ranking organically or up in paid results.

Pub? Restaurant? Plumber? Car Mechanic? 

It doesn’t matter, your customers are likely to already be using voice search, and, if not now, in the near future. It’s important to take advantage of voice search optimisation to make sure your business is the most relevant one served to end users. Whilst you’ll always be listed with other businesses, the establishment, integrity and reviews of your business can impact on listing order / voice search order  (As well as geographic bearings).

Assertive look to execute a multi-pronged strategy with search. Sometimes, just being an authority and answering questions can also lead new business inbound. Using optimised content, we look at answering common questions related to your niche/product/service & adding the appropriate SCHEMA markup to increase the likelihood of your answer being one read out to users when they ask Google for an answer to a specific question.

SCHEMA is important for voice search, as, inevitably it helps to facilitate content structure. However, Google has gotten incredibly accurate with finding the best answers, even if the content isn’t marked up with SCHEMA. We help to drive up relevance by providing high quality answers that are within the right character lengths & with the right SCHEMA attributes.

So, if you are finally looking to be found within users voice searches, now is the time to look at how Assertive can help. We’ve helped over 50 businesses in the UK fully adopt Voice Search (and these figures are set to grow). As part of our content writing & SEO services, we provide full voice search optimisation as standard, helping businesses to adopt and exploit this growing channel.

The answer is, there is no answer. Google Voice Search is something that can be influenced, but not controlled. However, we generally start to see results within 3-6 months depending on the niche and type of voice search we are going after. For brand related searches, any changes we make to the Google My Business profile are usually reflected within a few days.