Evergreen content is content designed to have long-term value. The name refers to evergreen trees like fir and spruce that never shed their greenery. The idea behind evergreen content is that it will always have utility for a subset of end users.
More about evergreen content
Evergreen content is important to achieving SEO objectives for several reasons.
- It attracts links. Detailed, in-depth, and informative content is likely to be linked to by other websites. By posting conent that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a resource.
- It educates new prospects. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps audiences learn more about you, what you do, and what you sell.
- It builds domain authority. When you publish high-quality content about topics that relate to your industry, you establish expertise and legitimacy. This helps build trust and generate backlinks.
- It provides lasting value. Unlike a time-sensitive blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time.
Typically it takes the form of a blog post or web page that readers will be able to reference for years because the information is relevant and valuable. It’s usually directly related to the core products, services or solutions being offered by the site or blog.
The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant.