An editorial link is one that is ‘earned’ rather than paid for.
They occur thanks to the quality of the content on a site and as such are considered vital to building a strong link profile for SEO purposes.
More about editorial links
Editorial links are added naturally by other sites and pages that want to link to your website.
The foundation of an earned link is almost always the creation of high-quality content that adds value to content on other sites by way of referencing it. If you provide unique and interesting content, others will naturally provide link backs to it.
There are two types:
- Link was voluntary given by the linker as he/she found the content link-worthy.
- Link was requested by the content producer through manipulative interaction or via email.
Both are attainable with an effective content and SEO strategy.
Editorial links can be thought of as a form of citation on the web, which generally indicates that the destination of the link is the original source of the procured data, idea, concept or statement.
In link building, editorial or one-way in-content links often carry weight in signaling to search engines that a certain content is offering so much value and they should return this piece on their results for people to see.
Whether the citation is a positive or negative evaluation of the source, it still delivers SEO value as the anchor text of the editorial backlink has only happened at the discretion of the linker.
Links and linkbacks have always been foundational to search rankings and search engines assessment of value. Generating editorial links naturally provides an indication of trust between linker and the destination page.