An Affiliate is the marketing partner in an affiliate marketing arrangement.
There are two sides in such a relationship: the product creator and seller, and the affiliate (or affiliate marketer).
Product creators engage affiliates because they have expertise in reaching particular markets and audiences. Affiliates make money by promoting product creator brands or products.
More about Affiliates
People wanting to enter into an affiliate relationship with a product creator look for products they like, then promote them to others via their blog or other pages of their website.
They make money by taking a commission or percentage of each sale they generate. Affiliates can be individuals or companies. Agreements can produce a few hundred dollars in commissions each month for the affiliate, up to millions of pounds.
Joining an affiliate marketing network involves the following:
- Deciding what products or service sit makes sense for you to promote, then signing up with an affiliate network.
- The network will provide you with affiliate links you can place on your website, videos, or social channels in order to attract clickthrough’s and generate new sales of the product.
- When an affiliate creates a sale, they get paid.
- In some cases an affiliate can be rewarded for actions that could lead to a sale later. For example when you send a new visitor to a product website and they don’t make a purchase, but do sign up for a newsletter and opt-in.
There are a number of affiliate networks available to websites who want to participate in affiliate marketing.
Affiliate marketing can negatively impact SEO if affiliate links are poorly managed. Anyone wanting to become an affiliate should familiarise themselves with nofollow links and their application.