Re-targeting works by keeping track of people who visit your site and displaying your re-targeting ads to them as they visit other websites.
Re-targeting (or re-marketing), is a form of online advertising designed to re-capture the attention of, and ‘win back’ bounced traffic after it leaves a website. For most websites, less than 3 percent of web traffic converts on the first visit. Re-targeting helps reach the majority of visitors who didn’t immediately engage with site content or make a purchase.
Its seen to be effective because it helps target online advertising budgets at users who are already familiar with a brand and have recently demonstrated interest. Studies have shown that companies who re-target their visitors with display ads are 70% more likely to convert.
How is retargeting used?
In SEO terms, retargeting is often used in conjunction with content marketing, AdWords, and targeted display. While those tactics can drive traffic to a website, on their own they are ineffective at converting visits to sales. Retargeting also supports SEO by increasing core success metrics like repeat traffic and click-through.
How does retargeting work?
It works by inserting a small piece of software on your website (sometimes called a ‘pixel’). The pixel is invisible to visitors and doesn’t impact site performance. When a new visitor views your site, the pixel notes this and adds an anonymous cookie to their browser. Later, when that browser is used again to access the Web, the cookie will signal an advertising retargeting network to serve ads from the previously-visited site.
Any traffic from those retargeted ads will be easy to measure as only people who have visited your site previously will have seen them. Even if a website isn’t currently drawing a large amount of visitor traffic, retargeting can amplify the effectiveness of SEO strategy for minimal cost per click and impression.
What is ad retargeting?
Behavioral retargeting (aka behavioral remarketing, or simply,retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
How effective are retargeting ads?
The average CTR for display ads varies at around 0.07% to 0.08% whilst retargeting ads typically have a ctr of around 0.7% effectively making them 10x as effective. Retargeting is highly effective and is used to prime a conversion on a following visit.
Why is retargeting important?
Retargeting ads are important to help leverage stronger overall conversion performance as well as generating more brand awareness. Retargeting allows you to effectively use budget to reach consumers who have some degree of interest.