MVT Testing for Businesses
Maximise Conversion Potential, Split Test Fragmented Page Elements
Much like A/B testing, MVT testing involves testing design variants to see which pages convert best. Multivariate tests usually incorporate more than 2 design variants – typically, page layouts will remain the same whilst content / media is changed although this does depend on the experiment scope.
Using MVT testing, Assertive can conduct thorough landing page optimisation that gears each page up to do its job for the end users, satisfying user intent, reducing bounce and maximising conversion prospects.
Multivariate testing is sometimes referred to as ABC testing.