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A/B Testing

Professional A/B Split Testing Solutions

Assertive offers full A/B Split Testing solutions to identify
how website / page design variants impact on overall site
conversion rate & engagement.

HomeConversion Rate OptimisationA B Testing

Effective AB Testing & Multivariate Testing

Find new design layouts & content orientation that end users like

A/Testing or “Split Testing” is the process of comparing multiple versions of a page to see which, statistically performs best. The experiment scope will set the measurement metrics be it engagement (session duration, bounce rate, pages per session) or be it conversion (enquiries, sales, revenue) A/B testing is the recommended solution for making improvements.

Assertive offers a stand-alone A/B testing service or a fully integrated CRO service which incorporates A/B bucket testing.

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Why A/B Test?

A/B testing allows Assertive to make changes to landing pages based on analytical research into user behaviour. These changes bring about changes to user experience, from this data, a hypotheses can be made to understand the positive & negative impacts from the variant page – this data can be progressively carried forward to bring about significant user experience enhancements and ultimately more engagement & sales/enquiries.

The A/B Testing Process

The process typically involves analysing & collecting data to ascertain what pages on a website are under-performing (individually or as part of a funnel).  Next goals need to be identified – what will be the focus of the test. Next a constructive page framework based on the data analysis – what page changes will be introduced for the variant design? and finally experiment run to ascertain what works and what does not. 

The End Results

A/B testing will inevitably lead to results (good results will be carried forward, bad results will provide a foundation for “what does not work”).  Common objectives are to increase website conversion rate, reduce checkout abandonment, increase on-page and website session duration and to reduce bounce rate. All of these items are measurable during an A/B test.

A/B Testing & SEO

The benefit is that increased page engagement & site performance is good for modern SEO, however, there are considerations for SEO that need to be addressed to prevent issues with duplicate content, result cannibalisation or canonicalisation. Assertive ensure that all experiments & setups are done in such a way that SEO is not impacted, only complemented.

Assertive helped us to improve conversion rates by more than 50% from less than 0.4% to 1.2%, incredible service, professional team.

Nick Edwards – Snowfinders

Who do we do A/B Testing for?

Assertive provides full AB split testing services for medium to large companies looking to improve website performance & to better understand what end users want.

Split testing is especially useful for businesses looking to introduce new content or technology to websites that may significantly impact user experience.

What we do

This is a highly tailored service, below are some of the processes involved in our testing services.

Google Analytics Behavioural Audit
Assertive reviews all Google analytics user behaviour data to ascertain user experience, general conversion performance, engagement & key opportunities for improvement.
Data Amalgamation & Data Hypotheses
Assertive amalgamates user behaviour data to generate a hypotheses / framework for A/B landing page experiments. This data is used to create a focus and to decide which pages to experiment with.
Website Page Variant Designs
Assertives internal design/development team can construct new page mock-ups to be used as part of the testing, we can provide the design as well as providing full cut up and implementation.
Run Experiment & Evaluate
Assertive will run 1 or more experiments at any given time. The data will be analysed in-depth using additional tools including Google Optimise, HotJar, TrafficTruffle, Analytics & more.
New Template Designs
We can setup new website templates as part of a testing framework as well as deploying designs from successful experiments.
Advanced Heatmapping
Utilising tools such as HotJar & SiteGainer, we can better understand click and scroll behaviour cross-platform / cross-device.

Why Work with Us?

We’re Specialised

 

Assertive has a long-track record of using A/B split testing to help businesses convert more & to engage more with website traffic. Assertive carries over 10 years of skills around split testing, data analysis and implementation.

We’re Result Focused

 

The end result is what matters as well as time & budget. Assertive can quickly and effectively setup tests that yield results in short-time frames. Our primary focus is on making improvements be it engagement, conversion or both.

We’re Adaptive

 

We test, test and test again – the data is averaged to give us a true picture of what works and what does not. We’re adaptive and reactive to changes in the marketplace that may impact on user behaviour (in general / at niche level).

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0207 965 7623

0845 299 7642

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Modern SEO – The End Users Behaviour

We Make Websites Work for People

Modern SEO relies more on user behaviour as Google moves to better understand how people use websites. A users website actions can dictate the quality of a website. If Google notices that a website consistently fails to meet the needs of end users than the organic rankings of that website can suffer a decline. Our CRO services are double-sided in that they also help to leverage better organic rankings.

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