Effective AB Testing & Multivariate Testing
Find new design layouts & content orientation that end users like
A/Testing or “Split Testing” is the process of comparing multiple versions of a page to see which, statistically performs best. The experiment scope will set the measurement metrics be it engagement (session duration, bounce rate, pages per session) or be it conversion (enquiries, sales, revenue) A/B testing is the recommended solution for making improvements.
Assertive offers a stand-alone A/B testing service or a fully integrated CRO service which incorporates A/B bucket testing.