Copywriting Services & SEO Copywriting
Written content, copy editing and technical writing is an important part of any website. Search engines use the content on a page to discover and index your website, and without relevant, up to date copy your website’s organic search ranking can slip.
Having professional, well-written content is vital for all kinds of business, whether it’s in-depth information on their products and services, ad copy, website copy or relevant blogs and articles.
Many businesses struggle to find time to update their content, and the copy that they produce might not be of a professional standard. That’s why at Assertive Media we offer a range of content writing services to ensure your website copy is top notch, and remains fresh and relevant.
Having professionally written content on your website will create a great first impression for website visitors, and keep people on your site for longer, meaning lower bounce rates. Increased website engagement will contribute to improved organic rankings, perfect for SEO.
Why does a website need more content?
Many businesses focus on the design and layout of a site, making it look as beautiful as possible, yet neglect to add enough written content.
Having professionally written content on your site has two main advantages:
- SEO – Search engines use the content on your page to categorise your website and decide how highly it should rank.
- Customer engagement – Customers come to your site to find out more about your products and services. Without engaging, informative copy, you may find customers leave your page quickly, and may head to a competitor’s site.
By increasing the amount of content on your site your company can become an authoritative source of information for your industry. You’ll then find you rank higher in searches for both generic terms and long tail keyword traffic.Content is fundamental for search engines and visitors, search engines use content to interpret page and site theme whilst visitors use content to either learn or make decisions about products, services, business or information. The more content available the more a website can become an authority, regardless of industry. A website should always strive to be an authority on a theme / subject / product coverage. Increased content profiles can help generate more long tail keyword traffic and can help increase positions for generic keywords.
The websites that tend to rank the most highly for search engines are those with lots of detailed and diverse content. You may have an amazing product-driven site, but without the relevant content you’ll struggle to rise in the search engine rankings.
The bottom line is that more content is better, and not just a onetime implementation but content development on an ongoing basis.
How often should my content be updated?
While your website may already have some professionally written content, it’s important for copy to be fresh and up to date, meaning it’ll stay visible to search engines. Regular updates in the form of interesting blogs and articles will ensure your site stays relevant.
What will the copywriter write about?
Assertive Media works with clients across all sorts of industries and can create content on a wide range of subjects. We can work with your business to create a content strategy based on your industry, the type of clients you are trying to attract, and topics you’d like covered. Once we have this information, we can create content that’s relevant to your site, or cover any topics that you suggest.
Our copy can include information on events, industry news, PR pieces, or updates about your business. By adding this content to your site on an on-going basis, your site becomes more authoritative over time.
The copy / content for the website will be developed across the site covering products, services, information or can cover based on client preference. Assertive Media will research website content based on visitor / industry demand and topic coverage.
Content will be generated to attract people to the website, increase brand awareness and drive organic link growth.
Copy can also be produced for events, industry news, PR and website usage. Generally, it is recommended that content is generated on an on-going basis so that the brand can become authoritive over time.
How much does content copywriting cost?
For smaller jobs, Assertive Media charge an hourly rate for our content services, starting at just £15 per hour. However, we recommend that content is updated regularly, and so our content generation packages start at just £299 a month for a set amount of copy.Enquire Now
If you’d like to get a tailored quote for your company, simply give us a call on 0845 299 7642, or fill in our online form.
I’ve seen some interesting content online – can I copy it?
It’s important not to plagiarise content for your company’s website. Not only can you run into legal issues, you will find that search engines pick it up as ‘duplicate content’, and therefore it affects your search rankings. The content written by Assertive Media is unique and tailored to your site, so you are guaranteed to avoid issues with plagiarism. If you’ve seen an interesting article, then feel free to send it to us. We can write something on a similar subject that will fit in with your site.Enquire Now
Do you use UK based writers?
All of our content is written by qualified and experienced copywriters who are based in the UK.Enquire Now
Do you put keywords in copy?
Our copywriters produce content that your website visitors would engage with, writing for "keywords" is not the way forward. Instead, our copywriters use keywords and semantic keywords (from our keyword research process) in a natural context. The use of semantically relevant keywords bolsters copy value and will likely increase the level of long-tail traffic that the website gets.Enquire Now
How long will it take to produce content?
For smaller, hourly jobs, we can create your content in as little as 24 hours. If you are a monthly client, your content will be sent at least once a week, depending on the agreed strategy. Express content production services are available for clients with increased content demand.Enquire Now
Why does a website need more content?
Content alongside links is the life blood of a website, search engines use content as a way of evaluating website theme algorithmically. The more content on a website the more there is for search engines and visitors to read / utilise. Content should be produced for the end user and not search engines. A website will generally need more content if there isn't much for search engines to index, especially in competitive market places online.
Increased website size due to content coverage also increases the likelihood of attracting longtail traffic which can be just as valuable as generic traffic.
If a website is going to rank in a competitive marketplace it will require more content covering in depth the services, theme, information around the industry to become an authority.
Can't I just use copy from the web?
No, copying content from other websites is classed as plagarism and can also lead to search engine ranking issues "Duplicate Content". Even if another website does not place copyright on content, it is likely Google and other search engines will have already indexed the content and will recognise it's original source. Your website should only utilise completely unique and independent well written content.
How does website content improve my organic rankings?
Content is extracted by search engines and checked algorithmically to determine website theme and coverage. An industry leading website will either have a lot of content and links, or a lot of content and a small volume of links, either way it is likely to rank well if the content is detailed.
Search engines use theme and pattern matching to establish how diverse the content profile of a website is, to become an authority a website should be very detailed in it's product and service coverage.
I'm interested in Content Copywriting, What next?
Simply call us on 0845 299 7642 or fill out our online enquiry form and a member of the team will get in contact with you.
Enquire About Copywriting
What is Copywriting?
What is Copywriting
Copywriting is the process of producing content for either online or offline media. Copywriting is the process used to generate content for websites and can be about anything from business and brand descriptions through to service and product descriptions, blog content and more.
Why do I need a Copywriter?
Why do I need a Copywriter
You would typically require a copywriter if you wanted to produce high quality website content. A copywriter will often provide a dedicated service which would yield higher quality, relevant content. A copywriter may be used to either save time, speed up the content creation process or to provide general content for marketing. A copywriter will be well acquainted with writing content that is engaging and interesting to your target audience.
What does a copywriter do?
What does a copywriter do
A copywriter will produce content for any online or offline purpose. Typically a copywriter will produce content for websites, blogs, product platforms, ads, PR, e-mail newsletters, marketing campaigns and more. A copywriter will generally work with a client on a copywriting project to produce required content based on a project brief / specification.
Why should you use Assertive Media for Copywriting?
Why should you use Assertive Media for Copywriting
Assertive Media has a team of specialist copywriters who can produce high quality content for almost anything. Our copywriters have experience in multiple niches including healthcare, travel, finance, business, eCommerce, leisure and retail, sports and much more. Assertive Media offer a cost effective copywriting service which focuses on efficient delivery and high quality copy that will help engage and drive up a websites performance metrics.
Do you offer SEO Copywriting?
Do you offer SEO Copywriting
Our copy is naturally good for SEO because it's written for the end user and not search engines. High quality content is content that is an authority, engaging and able to convert / retain website visitors. All of the mentioned factors help improve a websites SEO profile, especially as Google moves towards user engagement metrics for ranking evaluation.
Can you publish content to our website?
Can you publish content to our website
Yes, our team of internal web developers can help upload approved content to your website. We are able to copywrite and publish to almost any .NET or PHP driven CMS including Wordpress, Umbraco, Magento, Joomla, Drupal, Grav, DotNetNuke and more.
How quickly can we get content?
How quickly can we get content
Our copywriters can produce content in as little as 24 hours depending on the nature of your enquiry and the urgency of the content. Our standard content delivery time is 48 hours, however our turnaround can be in as little as 8 hours for urgent projects / events etc.
How many amendments can be made to unapproved content?
How many amendments can be made to unapproved content
Typically we will offer up to 3 sets of amendments before charging the standard hourly fee. If you are on a copywriting retainer you will get up to 10 amendments before additional charges apply.