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If you can spare the expense, running a Google Ads campaign is worthwhile. Pay-Per-Click (PPC) campaigns allow smaller businesses to increase their foothold online. But you’ll want to see some bang for your buck! The problem is that Google Ads...
We heard you want to be a social media influencer, so we’ve put together a little article which we think will help you on your journey. But before you read on, tell us this: Why do you want to be...
In the realm of SEO, link building can be key to your success. Link building is one of the many factors that Google, and the other search engines, take into account when figuring out where to place you on the...
SEO (search engine optimisation) for e-commerce websites is not optional in this day and age. If you want to get in front of your customers, you need to be doing SEO of your e-commerce site regularly. Google is firmly lodged...
   An audible version of this article is playable using the embedded player below. [audio mp3="/wp-content/uploads/2019/04/Recording-23-online-audio-converter.com_.mp3"][/audio]   We are well into 2019 but the expectation is that we will see some drastic changes to the way the internet is...
There is a reason that SEO is considered a marathon, not a sprint: knee jerk SEO reactions don’t always elicit the response you were hoping for, and if they do, they tend to be a flash in the pan, their...
April’s ongoing bug issue is now affecting Google Search Console reports It’s not over ‘til it’s over. Google’s de-indexing bug is still frustrating webmasters, with new issues surfacing this week that impact the accuracy of reports in Google Search Console....
Of all the key factors that Google and the other search engines take into account when they’re ranking search results, your content and its relevance is first on their checklist. If you just post bluff and bluster content in order...
If you think you understand SEO and you’re smug because you have a high DA and you’re generally happy with your life online, the following news might upset you: Moz has just updated its Domain Authority score, and according to...
It’s a tempting prospect to be able to drive traffic to your website for free. Imagine: No hefty consultation fees and no sitting through boring Vimeo seminars or (worst still) YouTube videos! Just you, a keyboard and a dusty Dell....
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