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While the vast majority of our blog posts about ‘what Google did next’, tend to focus on their algorithm updates, not everything Google does is about algorithms. What is Google? Google at its heart is an information company. But what...
Thinking about packing it in where Twitter’s concerned? Reports of purged accounts, bots, online trolling and fake news have taken some of the shine off one of social media’s original pioneers. But get past the negative noise and data tells...
10 Most Important SEO Factors for 2020 to Improve Your Rankings‏ ‏Google reportedly considers ‏ ‏over 200 ranking factors‏ when serving search engine results. With 2020 fast-approaching, it’s crucial for marketers to optimize their websites for success. ‏ ‏Here are...
If you want to get your business in front of as many people as possible, driving organic traffic to your site and bolstering conversions or improving sales, then having an SEO strategy in place isn’t optional.  There is so much...
You may be thinking you don’t need to worry about finding your SEO strategy because you’ve found one that a company you admire uses. Or the one that works for your competition looks like an SEO strategy that could work...
In the SEO world, paid SEO tools can be incredibly useful for webmasters to use. However, sometimes paying for an SEO tool isn’t necessary, especially if you want to just have a light hand on the tiller.  And so for...
Unless you’ve been living under a rock, you will have noticed a rise in voice searches. Be it on your smart phone via Siri, or at home turning the lights on with Alexa. Voice search is fast becoming integral to...
There are a million stories out there about businesses that climbed on the content marketing bandwagon, then fell right off. They wrote a few posts, published them on their blog, pushed them out on social, then started the cycle anew...
You’ve heard of Search Engine Optimisation (SEO), but have you heard of App Store Optimisation (ASO)? If your company is one of the 2.2 million businesses that has an app in the App Store, or one of the 3.5 million...
In modern marketing, digital marketing is front and centre. But digital marketing is a hard nut to crack, because just when you think you’ve finally figured out what works for your website, Google goes and updates its algorithm, and you’re...
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