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There are a million stories out there about businesses that climbed on the content marketing bandwagon, then fell right off. They wrote a few posts, published them on their blog, pushed them out on social, then started the cycle anew...
You’ve heard of Search Engine Optimisation (SEO), but have you heard of App Store Optimisation (ASO)? If your company is one of the 2.2 million businesses that has an app in the App Store, or one of the 3.5 million...
In modern marketing, digital marketing is front and centre. But digital marketing is a hard nut to crack, because just when you think you’ve finally figured out what works for your website, Google goes and updates its algorithm, and you’re...
Content marketing budgets continue to grow and grow. So it must be working. But how can you tell for sure? With more budget shifting into CM, marketers need to prove it delivers results. But agreement on what the KPIs should...
You know you need to post new content to your website to keep it regularly updated and to encourage the google autobots to come and crawl it again, all in the name of SEO. But how often should you be...
Anyone who runs a website knows that to climb the rankings they need to put SEO into practice.  But continual updates from Google means that SEO practices are constantly evolving and what worked one month, might not work the next....
The chances are you’re reading this on your mobile. Because according to recent stats, 58% of blog readers use their mobile phones to check out their favourite sites. Did you know that the number of internet users browsing via a...
As digital marketing continues to mature, SEO and Content Marketing have crossed the line from complementary to converged. They look more anymore alike, and it’s getting harder to imagine one without the other. SEO helps users discover and understand a...
How do you increase sales? By getting more eyes on your website. How do you get more eyes on your website? By increasing your digital marketing efforts. But marketing isn’t created equal, some actions require a lot of investment, whereas...
Let’s talk about SEO Key Performance Indicators (more commonly referred to as KPIs). To create is good for the soul, and sometimes it is that by itself that wills us to create. But if we had built, for instance, a...
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