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Whilst speculative, hidden content presents an issue for search engines and end users - so therefore, it becomes an SEO hot potato. Technically, black and white, hidden content is content present within a page that isn't directly visible to the...
Businesses in retail eCom sector compete at product/product category level - let's say Women's Shoes. So, we have sites (highly competing) in a highly competitive space. The top organic spots are held by big brands - many of which are...
I honestly think businesses really need to hire the best SEO resource prior to any new website build. I keep auditing websites and keep finding the same errors, some of them hugely damaging. So many businesses are using developers who...
One day on the phone: Client: So, when do we start SEO copywriting? Me: Huh? what is SEO copywriting? Client: You know, writing content for SEO? Me: Do you mean writing good content for your target audience? Client: Yes, SEO...
Did you know - For SEO - algorithmic applications are entirely dependent on position? People talk about "SEO" with a conclusive approach, but, in reality, SEO is always progressive. Because of Google's continual micro-updates and intermittent core updates, factors are...
Based on ACTUAL data sets from more than 80 websites. It seems to be related more to content than links along with other micro factors. In general: Sites that had active link acquisition and low index bloat and had a...
I've recently been asked to audit a number of high profile websites including one of the UK's largest cottage agencies, an online casino and a high end jewellery retailer. I keep seeing the same thing. DYNAMIC landing pages that have...
Any client I work with doesn't just get an SEO. They get an educator. I make it absolutely clear, I do NOT use vanity data for the foundation of any SEO campaign. Here is ACTUAL data taken from clients and...
SEO's - whether you are a junior or intermediate, here is a tip you absolutely need to take onboard. INDEX BLOAT A heavily overlooked ranking factor. Run a site command on your website in Google using site:. Look at your...
After delivering SEO proposals for more than 15 years. I have learnt many things. For those of you out there embarking on your own client acquisition mission be it as a freelance SEO consultant or agency here is the of...
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