The strategy for Quick Move Now was to provide an initial site audit alongside a link/spam audit, a site history audit & wayback review. After evaluating the business, metrics, site performance and issues, Assertive put together a strategy & timeline of execution.
The first goals were to have the penalty lifted and to help move the website from a closed source CMS to open source CMS to significantly improve site management & editing capabilities.
On top of the site CMS migration, Assertive also updated and improved the design, improved usability and added features to improve user experience / data accessibility.
The strategy was then to conduct a comprehensive SEO campaign with a goal to generate traffic to convert into enquiries. As Quick Move Now were running PPC, we had access to keyword & conversion data that was leveraged as part of the SEO strategy. Using this data we focused on priority core-terms followed by long-tail.
Using a systemic approach, we executed a mix of SEO / UX and CRO tasks to improve website engagement, improve content quality, consolidate similar content pages, improve navigation, improve site performance, build links in-directly into the domain, leverage CTR growth and drive up overall average positions.