Increase in
Organic Traffic
Penalty
Free
In just
3 Months
Increase in
Organic Enquiries
Key Achievements
- 130% Increase in Organic Traffic
- Top 5 for Sell House Fast, Sell House Fast Online
- 41% Increase in Organic Enquiries
- Penalty Free in 3 Months After Historic Algo Penalty Lingered
Quick Move Now is one of the UK’s leading Property Cash Buyers having been established over 20 years & having brought over 5,500 houses. Quick Move Now offer home owners a faster way to sell their home without the hassle of property chains, legal fees & other conventional factors.
Quick Move Now approached Assertive in 2016 looking for an SEO solution. Having assessed their website & rankings it was clear that the clients website was impacted by an algorithm derived penalty as a result of historic grey/black hat SEO (non manual action).
On site technical issues plagued the website along with UX issues, accessibility issues & more. The clients website was also running a bespoke CMS making editing far more laborious & difficult.
Challenge
The challenge with Quick Move Now was to deliver an SEO strategy whilst under a Google Penalty with a Website running on an inflexible CMS alongside other issues.
The other issue was also that the Property Cash Buyer marketplace is extremely competitive with average CPC’s northwards of £30 per click. Alongside the niche is also known for negative SEO / aggregate spam / Blackhat.
Assertive’s initial challenge was to help the client out of an algorithmic/automated penalty – something that previous agencies had failed to do.
- Audit the website and performance issues
- Ascertain Google Penalty and Likely Causes
- Help File Staged Disavow’s
- Move Client from Bespoke CMS to Open Source CMS
- Update Design & Make User Experience Improvements
- Improve Site Speed & Integrate SCHEMA
- Undertake a comprehensive link building/acquisition campaign
- Content Consolidation Strategy
- Increase long-tail keyword coverage
- Drive up keyword rankings for highly competitive terms
The Goals with Quick
Move Now
- Improve Organic Rankings for a Wide Array of Known Converting Keywords
- Removal of Google Penalty
- Design & Build New Website on New CMS
- Content Consolidation Strategy
- Reduce POGOing (returning to Google)
- Running A/B Experiments for Landing Pages
- Improve Site Speed & Integrate SCHEMA
- Improve Site UX
- Increase Enquiries
- Increase Domain Authority
The Strategy
The strategy for Quick Move Now was to provide an initial site audit alongside a link/spam audit, a site history audit & wayback review. After evaluating the business, metrics, site performance and issues, Assertive put together a strategy & timeline of execution.
The first goals were to have the penalty lifted and to help move the website from a closed source CMS to open source CMS to significantly improve site management & editing capabilities.
On top of the site CMS migration, Assertive also updated and improved the design, improved usability and added features to improve user experience / data accessibility.
The strategy was then to conduct a comprehensive SEO campaign with a goal to generate traffic to convert into enquiries. As Quick Move Now were running PPC, we had access to keyword & conversion data that was leveraged as part of the SEO strategy. Using this data we focused on priority core-terms followed by long-tail.
Using a systemic approach, we executed a mix of SEO / UX and CRO tasks to improve website engagement, improve content quality, consolidate similar content pages, improve navigation, improve site performance, build links in-directly into the domain, leverage CTR growth and drive up overall average positions.
