The Strategy for NEEDaFIXER was to make the initial website fixes as quickly as possible to then move on to a specific content strategy. Our content strategy covered the research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
Using a tailored content marketing plan, Assertive helped to leverage more on site and off site content – on site content to drive the initial ranking growth and off site content as part of a content marketing strategy.
As we promoted content across the web, NEEDaFIXER saw strong traffic and ranking increases that have helped to generate onward growth and new business enquiries.
Our strategy was adaptive, focusing more on what is best for the end users and then to addressing smaller technical issues.