NEEDaFIXER

NEEDaFIXER is one of the UK’s leading full-service film & video production companies offering their services via a network of global fixers.

Organic Traffic Increase
Increase from Content Marketing

The Client

NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.  From filming in London to film fixers in Dubai – NEEDaFIXER serves clients globally to produce award winning films, documentaries, music videos & more.

They’ve produced videos for the likes of Gucci, HUGO Boss, Imagine Dragons, Canaves OIA and more!

The client approached Assertive in February 2015 looking for a solution to their SEO issues.

The Challenge

The Challenge for NEEDaFIXER was to deliver an SEO strategy that helped to drive new business enquiries. The challenge also involved addressing website technical issues and a lack of text based content. Our objectives also involved outbound content marketing to help drive brand awareness & traffic.

The website did not rank for anything other than a handful of long-tail keywords and brand search terms / brand variants. The website generated less than 10 visitors a day organically.

  • Fix Technical Issues on the Website
  • Use historic user data to ascertain user experience
  • Research video production / film production / fixer marketplace
  • Re-write content and implement better content accessibility
  • Produce a dynamic & adaptive SEO strategy to fit in to project timeline
  • Build links in a competitive landscape
  • Increase long-tail keyword coverage
  • Drive up keyword rankings for highly competitive terms
  • Outbound content marketing

The Goals

  • Improve Organic Rankings for Valuable Keywords (Filming in, Video Production in, Film Fixers)
  • Produce new, tailored content landing pages with video
  • Increase Website Engagement
  • Increase Website Conversion Rate
  • Reduce POGOing (returning to Google)
  • Increase Volume of 1st to Last Interaction
  • Increase Enquiries
  • Increase Brand Awareness

The Results

92%

Increase in Organic Traffic in 12 Months

170%

Increase in Organic Traffic in 24 Months

19.44%

Reduction in Bounce Rate

Sample SEMRUSH Data

Snapshot from SEMRUSH Reflecting Keyword Growth

When Assertive begun work with NEEDaFIXER, the website ranked for almost nothing with less than 10 keywords in the domain profile. Now, over 270 valuable non-brand keywords generate traffic to the NEEDaFIXER website.

The Strategy

The Strategy for NEEDaFIXER was to make the initial website fixes as quickly as possible to then move on to a specific content strategy. Our content strategy covered the research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.

Using a tailored content marketing plan, Assertive helped to leverage more on site and off site content – on site content to drive the initial ranking growth and off site content as part of a content marketing strategy.

As we promoted content across the web, NEEDaFIXER saw strong traffic and ranking increases that have helped to generate onward growth and new business enquiries.

Our strategy was adaptive, focusing more on what is best for the end users and then to addressing smaller technical issues.

What We Did

Produced a Content Strategy

Assertive formed an on-site and off-site content strategy to help drive strong organic ranking + traffic growth as well as driving enhanced brand awareness. Utilising a mix of informative, adaptive and emotive content, Assertive has been able to increase on site rankings as well as driving growth in referral traffic & brand searches.

Improved User Experience

For NEEDaFIXER is was essential to understand user behaviour and user journey. Using a variety of heat/click/scroll mapping tools we were able to ascertain user performance page by page.

By amalgamating “majority” data we were able to form change requests for Google Optimise experiments.

Recommendations were generated before the next stage of multivariate/A-B testing to ascertain how page changes impacted on engagement and conversion.

Produced All New Site Content

Assertive produced a large range of new content for the NEEDaFIXER website writing a complete swathe of new location pages alongside new service pages covering everything from documentary production to hotel video production.

All content was researched, produced and went through strict quality control. The content was written naturally with the end user in mind.

The content had to be engaging and informative and most importantly, satisfy end user search intent.

What the Client Says

Assertive Media did an incredible job with our digital strategy that has led on to more work and a blossoming relationship. Very pleased, would highly recommend.

Leonidas Syrfis – Head of IT at NEEDaFIXER

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