The strategy for Eland Cables was to deliver an SEO strategy without having any direct control of the website. Given that Eland Cables is corporate, on page changes had to be made as a change request, making project maneuverability more difficult.
Our strategy focused on low hanging fruit (quick wins) initially, and then moving on to more long-term goals with a mix of on site changes, link building and user experience recommendations.
With full guidance, Eland Cables implemented changes provided by Assertive.
An independent link acquisition and outreach campaign helped us to drive strong domain authority growth. Given the niche, finding relevant websites was more difficult, so we looked to an approach that focused on the cable types i.e. solar, tri-rated, industry etc.
Our dual SEO strategy also included heat-mapping and screen recording exercises, analysing session duration and bounce over time, looking at maximising user retention and more.
Our SEO delivered significant growth for the business in online visibility as well as revenue.