We all know the significance of writing blog posts for our business website’s SEO. Not only does it help our site rank more highly on the Search Engine Result’s Pages (SERP’s), proving that our business is current and credible, it also creates interesting content that users will want to read and will therefore return to your site in order to view your blog.
There are numerous blog posts published about how to write an effective blog post. But they don’t always outline the key things not to do. So, here are a few tips that you should remember not to do when blogging!
Copy, or regurgitate, from other websites
Of course, it can be helpful to look at other websites as a source of information for your blog, the internet is an encyclopaedia of knowledge, after all. That said, you should not simply copy the content written by your source, what’s more, copying the exact structure of the article is similarly against copy write legislation.
You should also reference any sources you do refer to, just as you would in an essay or report. Although a blog post is published on the internet, it is important to remember that a blog post is still a published piece of content, and therefore should adhere to copy write and general writing practice.
Refer to non-credible websites
If you are using information from other websites, remember that anyone can publish content on the internet, and not everything you read is true! Make sure the website you are using is a credible source for the information you require, it is also important to look elsewhere to gain a range of information before writing your blog post.
Include spelling and grammatical errors
You could write the most well-researched, intellectual blog post on the web, however, if it is littered with spelling, grammar and punctuation errors then your blog article will be labelled as poor-quality.
It sounds incredibly simple but often, when publishing on the internet, spelling and grammar is often overlooked (probably due to a lack of time by copywriters, editors and publishers!) and websites contain numerous errors. This not only leads to a lack of respect for the website from users, but can also have a negative impact on SEO.
So, you’ve done your research about the keywords you need to include in your blog and, therefore, you have decided to squeeze the word into your blog as many times as possible. In the past, this would have been an effective method of SEO, since it initially suited robots like Google.
Readers, however? Well they got fed up with coming across unreadable content and Google have since up’d their game.
Of course, it is important to include relevant keywords that will help your rank highly in the SERPs in your blog post. However, they need to be included in the blog in a way that is comfortably readable.