You know you need to post new content to your website to keep it regularly updated and to encourage the google autobots to come and crawl it again, all in the name of SEO. But how often should you be posting new blog posts? How many is too many? And could you be killing the effectiveness of your blogging if you post too frequently?
Why post to your website regularly
Whilst you are blogging to give the autobots fresh content to crawl, you aren’t doing it solely for non human eyes. Blogging is one of the most effective ways to demonstrate your expertise in a certain subject and to communicate with your customers why you and your company are the best people to be doing business with.
What is the ideal number of blog posts?
This is where it gets a little complicated, because posting new content to your website isn’t an exact science, in fact, it’s incredibly difficult to say, per se, how many times a week you should be posting because each company is different, and what each audience expects from each different company, well, differs.
Saying that however, a study by Hubspot showed that companies which posted fresh blog posts 16 or more times each month, received almost 3.5 times more traffic compared to companies that posted just 0-4 new blog posts per month.
For B2C companies that figure goes up even further – for companies posting 16+ times per month, those B2C companies received 4.5 times more traffic than companies that only posted 0-4 posts per month.
But you can’t focus solely on the immediate benefits of fresh content, because the latest blogs won’t be the ones that are driving the traffic. Another study by Hubspot revealed that 75% of their audience viewed older posts and 90% of their leads came from old content.
So yes, posting frequently will bring you new eyes, but you need to ensure that the content you’re putting out is relevant and evergreen to keep gaining in value the longer it is available.
How long should your blog posts be?
It used to be that you could write short <500 word blog posts and rank highly for your website, but not any more.
Blog posts now are all about providing users with the ultimate user experience. So if you want to maximise on your blogging SEO efforts, you want to be creating content that not only blows everything else that is available out of the water, but you want to be doing it in depth too.
Meaning if you want to rank highly, you have to be creating content of more than 1,000 words, if you want the search engines to sit up and pay attention. According to a report by Forbes, blog posts that were over 1,500 words were almost 68% more likely to be shared by readers on twitter.
Cons of writing short content
- Autobots can’t discern what your page is about because there are too few words on it.
- You don’t get to maximise on keywords if you don’t have much content to contain them.
- Content can be shallow, which is how your customers might view your company.
Pros of writing long content
- Readers will stay on your page longer, reducing bounce rate.
- Autobots get to understand your content more easily, ranking it more highly.
Finally, according to Medium, the ideal blog post should be 1,600 words long (taking 7 minutes for readers to read). Anything longer than that and audience numbers plateuted before quickly dropping off.
What is the best time of day to post new blog posts?
Again, there is no set answer to this question. The best time of day to post new blog posts will depend on what you hope to achieve by posting said new blogs.
- If you want to draw the most traffic, the best day to publish is on a Monday at 1500 GMT.
- If you want to garner the most comments you want to publish on a Saturday at 1300 GMT.
- If you want to gain the most inbound links, then you want to be posting on Mondays or Thursdays at 1100 GMT.
So what is the ideal number of blog posts you should be posting per week? That depends on your audience and your industry and your available time. Because what you don’t want to be doing is spamming your audience with unnecessary content, nor do you want to be sacrificing quality for quantity.
Because in the eyes of Google, quality trumps quantity every time – it is all about giving users the ultimate experience.