Voice Search And SEO: What You Need To Consider
Daniel Foley December 2nd 2016 in Marketing 0
Google Voice Search
Voice search has grown significantly in the last year and some experts believe it would account for a whopping fifty percent of all internet searches by 2020. Practicing SEO professionals must embrace themselves for a future in which almost all queries will come from voice input and where Google will progressively focus on direct answers. The reason behind this is the spectacular advances that have been made in voice recognition technology. It is also much more convenient. You can press a button and talk to your phone instead of opening your computer and typing out a query. While it will most likely never completely replace traditional screen based searches, it will definitely become a factor to consider when optimizing your website for search engine rankings.
Voice searches are more conversational
To register for voice searches you will need to have high quality content, written in a more conversational tone. Context and long tail keywords will also become more prevalent. Individuals doing a traditional search tend to use short-hand to find the most relevant answer. However, when we do a voice search, our mind inclines us to think we are speaking to another human being and therefore we use proper sentences. In this interaction we are looking for a direct answer instead of a link. This makes the two mediums of queries genetically very different. If you want more traffic to your site you have to ensure your content can cope with this.
Searches will become a jump into action
As mentioned before, the way we interact through traditional search and voice search vary significantly. Voice queries are more conversational and reveal greater intent. Instead of just searching for an answer we request or command. With a traditional query we might just look for the nearest dentist to us, whereas now we might request an appointment at a specific time, all in one go. This could give local businesses the edge that they need.
So how can you take advantage of this development?
You need to think about how people ask queries naturally and construct your site for it to be able to answer a direct question. This is easier said than done but can be very advantages if you operate in a niche market. Additionally you need to develop content in line with how people speak, i.e. conversational. FAQ’s can also become surprisingly important. This will be the easiest aspect of your website to optimize as you have the opportunity to ask and answer very direct questions. If all else fails, use voice search yourself to ask the questions you think might direct traffic to your site and see how your content responds.
As with any new up and coming technology, you will come across teething problems. Voice search is no different but more and more users are using it to conduct a search. Web developers will need to establish how this method and traditional search deviate from each other. And although it might not be an urgent issue at the moment, you can start early and get ahead of the pack.
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