Posted By
assertivemedia
Date
25/07/2018

Tricks to Improve SEO and Staying Ahead of the Curve

Are we all prepared for 2017? We know that the New Year will bring a whole bunch of new changes with it. That means changes in the way we do business and how we market our services and products. There is always room for improvement and that also applies to search engine optimization and ranking. It is reported that in the U.S. alone there are approximately twelve billion web searches each month. For this reason, SEO will continue to gain more importance in cyberspace as time goes on as it helps to drive quality traffic, boost brands, gain visibility and gives businesses the credibility it requires to succeed. There is huge value to SEO, 60% of all mobile searches are carried out in the hope of finding a local result, and 70% of these searches result in a purchase.

SEO and the Process of Driving Traffic

Search engine rankings keep changing from time to time due to the many complicated and sophisticated algorithms used by the search engines. To keep up with these changes it is important firstly to make sure that the website is built in the right way and by regularly having quality content posted to help drive a constant stream of traffic to the pages. It is recommended that the average length of content for a web page should be at least 2,000 words. This will help keep it ranked in the top 10 results for the most popular keywords.

SEO Content that Gains Prominence

Looking forward it is forecast that social content such as Facebook, LinkedIn and Twitter will gain great prominence on the search engines. This will blur the lines between social media and web in terms of SEO strategies. Everybody will start to collect and use some valuable social content to help optimize a page in order to gain maximum visibility. Nowadays, for brand names, social media profiles are with the top results in the search listings.

Mobile Optimization Helps Staying Ahead of the Curve

Mobility is the name of the game while planning to stay ahead of the curve. A website must be mobile-friendly nowadays or it is almost a waste even having a website. Audiences are no longer stationed in one place like at a desk, people are on the move more and more and need to be able to access and play important parts of their lives whilst they are moving. They use all the devices such as smartphones, tablets, laptops, and phone watches to browse the net. Lots of brands have already gone mobile friendly and it is anticipated that the clear majority will pick up on this way forward sooner rather than later. Mobile optimization will no longer be the exception but rather the norm.

SEO Will Get Bigger and Denser
The importance of content marketing cannot be overstated. High quality content is the essential tool for a strong marketing campaign. There is also another new trick. To stay in the game, it is now essential to have even more quality content added regularly. Where 2,000 word blogs were fine, it now warrants 3,000 to feed the fire.

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