The History of Google Panda

The Google Panda 4.2 update has been hot-on-the-press for a couple of weeks now. Last week, Assertive Media launched a blog post to let our customers know about the update. But what is the history of Google Panda?

Quick Refresh: What is Google Panda?

Google Panda is an algorithm, or filter, aimed to lower the rank of low-quality sites and put high-quality sites at the top of the results pages.

Google Panda’s main purpose is, ultimately, to ensure that high-quality sites are listed at the top of the Search Engine Results Pages (SERPs).

The Release of Google Panda

Google Panda was released on 24th February 2011 and was launched in order to ensure sites with original content appear at the top of the search engine results pages. Duplicated content would therefore suffer in the rankings.

Since then Google Panda has been updated several times. An article on Search Engine Land, published by Barry Schwartz on July 22, 2015 “Google Panda 4.2 Is Here; Slowly Rolling Out: After Waiting Almost 10 Months”, outlines the 30 historical updates of Google Panda.

Assertive Media have selected the dates of the major updates.
Panda 1.0 (Panda Update 1), Feb. 24, 2011.
Panda 2.0 (Panda Update 2), April 11, 2011.
Panda 3.0 (Panda Update 8), Oct. 19, 2011.
Panda 4.0 (Panda Update 27), May 20, 2014.
Panda 4.1 (Panda Update 28), Sept. 25, 2014.
Panda 4.2 (Panda Update 30) July 18, 2015.

With 30 updates in total and 5 major updates, there has been many a chance to change your website to pass through the Google Panda algorithm. Ultimately, the main focus is to ensure your website is high-quality, featuring unique content and using white hat SEO techniques.

It is interesting that the main Google Panda updates happened in 2011 and 2014. With the next Panda update planned for 2016, it seems that businesses have already had their chance to conform to Google Panda’s algorithm for this year.
Still struggling with the Google Panda update? Perhaps Assertive Media can help. Our SEO team has expertise in evaluating website link profiles and on-site profiles, so we can recommend and implement changes that will bring your website into a Google compliant manner.