The Basic SEO Principles you Need to Learn for your Blog

SEO can be a confusing concept to those who don’t have much experience working with it and it can be easy to simply disregard best practice when writing your blog, hoping that your content will perform well without being optimised.

However, if you want your blog to be as successful as possible and you want to grow your audience, SEO is something you’ll have to learn to love. Okay, you don’t have to love it. But, you’ll have to learn how ‘it’ works.

The good news is, working with SEO on a basic level is actually pretty simple. Here are some of the most basic SEO principles you should learn to help boost your blog.

Understand How Search Engines Work

You don’t need an in-depth understanding of every aspect of search engines (namely Google) to optimise your content. But, you will need to know the basics in terms of what these search engines look for.

Search engines use a set of ‘rules’ referred to as algorithms to rank websites and to help users find the most relevant and informative sites. It’s these algorithms that determine what appears first when you search a term. And, when you consider there are no less than 53 million (yes, MILLON) results for ‘fashion blogger UK’, you can begin to see how important it is that your blog ranks. Otherwise, it could be lost on page 330, never to be seen by eager-to-consume fashionistas, regardless of how good your content is.

In short, the more rules a site satisfies, the better Google views the page, in turn boosting its rankings. So, what are these ‘rules’?

Learn What it is that Search Engines Look For

Google uses 200 ranking factors to analyse your blog or website. Some of the factors are inside the website, called on-page SEO. Some are outside the website, called off-page SEO.

We won’t list all 200 ranking factors here, but you can find some of the most important on-page factors below. Bear in mind, this is a beginner’s guide. Once you’ve mastered the basics, do your own research to understand more about how you can abide by Google’s rules and to gain a higher position amongst search results.


Understand the Crucial Importance of Good Content

While the above list is important, it’s not just about getting the keywords right and embedding a few links within your content.

If you’re not creating credible, useful and interesting content on your blog, it’s safe to say it will be pretty unsuccessful in terms of SEO. Content needs to be original, well designed, easily navigated and – most importantly – useful. The content should be updated regularly, too. This signals to search engines like Google that your page is still active and therefore relevant.

Get Social with your Blog

Social shares or ‘signals’ are also really important and beneficial to your blog, and are a sign of a ‘good’ website in the eyes of Google. So, how can you get social?

Start by sharing all of your posts on as many social media channels as possible. However, know that the best way to gain Google’s trust is by having other credible websites and blogs link back to yours. This shows Google that your blog and content is worth reading and sharing, and that it’s been noticed by other credible online sources.

We regularly share social media advice along with SEO top tips, so keep up with Assertive on Twitter, Facebook and our blog.

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