With our local SEO services we help your business to build a local presence online. We communicate to Google the local relevance of your business by using various techniques to optimise each page of your website.
BNP Paribas Cardif is an international insurance company that owns various companies including Warranty Direct. Warranty Direct is an insurance provider offering vehicle warranties, gap insurance & other relevant products.
The client was looking to improve organic visibility as well as improving user experience, user journey and improving conversion rates to drive up policy purchases.
The challenge involved guidance throughout the website design build, testing the website platform for any technical / UX issues and to ensure that the website complied with SEO best practice.
As well as providing technical support, Assertive also made recommendations for additional technology/platform integrations to help drive on onward, progressive marketing strategy that also involved PPC.
The challenge was to help improve organic & other channels during a time of website transition on to a new platform (Angular) which traditionally presents issues for SEO.
Simultaneously, we had to look at improving user experience and leveraging a growth in conversion rate.
Using an adaptive marketing strategy we had to overcome various hurdles that could impact the time required to deliver results.
Increase in Organic Traffic in 6 Months
Reduction in Bounce Rate
Our strategy was adaptive, meaning that we shifted our focus to tasks that mattered throughout the project. Our goals aligned with client goals & expectations.
Our strategy was to incorporate best practice into the website design & platform upgrade. Best practice would help improve user experience which would directly impact conversion performance as well as improving on-site performance metrics & intent satisfaction which would contribute towards an improving organic profile.
We identified as many keyword opportunities from thorough keyword research and marketplace research. Using this data, we developed a content strategy to drive traffic through manufacturer pages increasing relevance and the likelihood of policy purchase.
Part of the strategy involved the sharing of data between marketing campaigns including PPC and SEO, looking at keywords that convert, ascertaining which keywords drive engagement and which do not and leveraging content creation around this.
Using multivariate testing the strategy will be to test which landing page orientations & content combinations / CTA drive best performance in terms of dwell time, reduced bounce, funneled exit rates & conversions.
What We Did
Understanding user behaviour and user journey was key in the project. Using a variety of heat/click/scroll mapping tools we were able to ascertain user performance page by page.
By amalgamating “majority” data we were able to form change requests for Google Optimise experiments.
Recommendations were generated before the next stage of multivariate/A-B testing to ascertain how page changes impacted on engagement and conversion.
What the Client Says
Oxford City Council provides local government for the city of Oxford and is part of a network of councils covering Oxfordshire including Oxfordshire County Council, Cherwell District Council, West Oxfordshire Council, Vale of White Horse District Council & South Oxfordshire Council.
Oxford City Council approached Assertive for website re-design and development for the commercial arm Oxford Direct Services.
This involved research, planning and scoping exercises to understand key requirements, user experience requirements, content for landing pages and website functionality.
The challenge for Assertive was to build a new, organic friendly / user focused website that incorporated updated design on a new content management platform allowing the client more control.
The challenge also included leveraging organic growth on the back of a new website – this involved new content creation, new landing pages, extended service information & more.
Alongside the new website included new functionality such as an MOT booking platform to help speed up the MOT booking process for Oxford Council MOT’s.
The Organic Results
Increase in Organic Traffic in 24 Months
The New Website
See the transition from the old website to the new website. This included a complete website re-design and content management system migration.
View the old website
View the New Website
The strategy for Oxford City Council was to break down each set of requirements into independent tasks, identifying, in priority order what was required for the end user as well as service perspective.
We took into consideration the clients wants/requirements to be able to have more control over the website, content and website functionality.
The strategy covered SEO as well as website design and development. Our goal was to build an “SEO” friendly website whilst producing new content focused towards the end user to help drive engagement.
The SEO / Marketing / Design strategy was interconnected, factoring search intent at keyword level alongside service promotion, USPS and functionality. Using services, we were able to conduct service level keyword research followed by competitor analysis & landing page analysis to ascertain the best page layout / framework.
Assertive did extensive marketplace research before producing concept designs & SCHEMATICS for a new website that took into consideration service level content & functionality. The new design maintained branding / colours / identity.
The new design was created for a new open source content management system away from a previously, bespoke platform that made editing far more difficult.
Scoping each service, Assertive proposed new functionality to improve service level performance online, making it easier for Oxford residents to interact with services.
One such example was the integrated MOT booking service that included VRM look up for booking as well as being able to book an MOT online.
From MOT bookings through to requesting different bins for waste.
Assertive produced new service level content for the Oxford Direct Services website. Each piece of content took into consideration the end users requirements / search intent as well as the integration of semantically relevant terms to maximise organic potential.
Content was based on competitor analysis as well as Oxford Direct Services coverage. Using competitor analysis as well as thorough keyword research, we were able to produce content for the end user that also offered good organic ranking potential.
For each service, Assertive worked on local search optimisation to increase organic coverage and Google map coverage. The purpose was to increase prominence for Oxford Direct Services in generic & location specific searches covering everything from MOT’s near me through to commercial recycling Oxford.
SCI-MX is a specialist in sports nutrition & protein supplements. Established in 2007 their goal was to help nurture, support and inspire the sportsperson in people.
From exercise recovery to competition training, there’s a SCI-MX product to help anyone achieve their goal – irrespective of where they are on their fitness journey. From high quality protein powders, capsules and snack bars to ready-to-drink shakes and everyday sports clothing, SCI-MX has you covered.
SCI-MX retail products in supermarkets across the UK as well as selling products online.
The challenge was to deliver an effective SEO strategy on the back of a website re-design & build along with full content rewriting, new infrastructure, significant speed improvements, SCHEMA integration and more.
The old SCI-MX website had an un-intuitive navigation / layout alongside ageing content and user experience issues.
The challenge was to re-build the website & implement an SEO strategy at the same time.
Increase in Organic Traffic in 12 Months
Snapshot from SEMRUSH Reflecting Traffic Growth
Snapshot from SEMRUSH Reflecting Volume of Ranking Keywords
The strategy for SCI-MX was based around understanding how SCI-MX products fit into the marketplace and how that marketplace would use the website. We analysed more than 50 competitor websites in great detail, ascertaining site structure, product filtering and categorization and more.
Using heat-mapping tools and analysing user behaviour we were able to ascertain what design factors need to be taken into consideration when designing a new website for SCI-MX.
The SEO strategy slotted right in as the new website required content rewriting & better data architecture. The combination of a new website design, improved user engagement and new content helped to drive initial ranking growth.
Our overall strategy was to build a site for the end users – who could easily browse products, categories and content across all browsers and devices, we implemented a 1-step checkout to make purchasing easier and quicker, we added in additional site functionality for enhanced user experience & more.
Assertive designed & built the new SCI-MX website on the back of in-depth marketplace research & analysing historic analytics performance / user behaviour flow.
The new website was re-designed with full user experience consideration as well as properly structured product categories.
As the website was built it was also optimised for organic incorporating not only user experience but sub-components of UX i.e. Site Speed / Page Speed.
Assertive produced new website content for products, categories and blogs. Some of the blogs alone have generated tens of thousands of clicks.
Content was produced on the back of in-depth competitor analysis, trends, what’s hot & other data sources. Using this approach we’ve successfully driven up website traffic for not just core keywords but a long variety of long-tail searches.
Content is written to a high standard, incorporates semantic keywords, has user intent at heart and is well structured to make it engaging.
Want to see some examples? visit https://www.sci-mx.co.uk/blog/
We’ve worked with Assertive for over 2 years, in that time not only have they delivered a new revamped website, they’ve helped grow our website traffic substantially. We’re seeing good onward growth thanks to the Assertive team. The collaborative tools they offer have made the whole SEO process very transparent.
Gemma Peakman – Head of Digital @ SCI-MX
Eland Cables is one of the UK’s largest cable supplier & distributors. Eland Cables supply cables to various industries including Rail, Marine, Automotive, Energy & More.
Eland Cables is a UK-based cable supplier providing cable and cable accessories products manufactured to British Standard, European Standards, and International Standards. They offer industry-leading cable solutions to more than 130 countries.
Eland Cables approached Assertive in 2016 to discuss SEO.
The Challenge with Eland Cables
The challenge with Eland Cables was to deliver an SEO strategy with limited flexibility and on a relatively tight deadline. Eland Cables had previously used a number of large SEO agencies of which had not delivered any organic traffic growth.
Given the clients historic negative experience, executing an SEO campaign was far more challenging.
Assertive demonstrated skill and experience by producing the ranking increases on a single keyword to demonstrate capabilities, this approach was amplified.
The Goals with Eland Cables
The Results We Achieved
Increase in Organic Traffic in 18 Months
Download Sample Ranking Report
Traffic Growth & Keyword Coverage
The data collected and shown by SEMRUSH is below the actual results that Assertive acheived. SEMRUSH is a third party tool it cannot reflect true traffic/keyword growth although it is a good indicator of performance growth.
The Strategy for Eland Cables
The strategy for Eland Cables was to deliver an SEO strategy without having any direct control of the website. Given that Eland Cables is corporate, on page changes had to be made as a change request, making project maneuverability more difficult.
Our strategy focused on low hanging fruit (quick wins) initially, and then moving on to more long-term goals with a mix of on site changes, link building and user experience recommendations.
With full guidance, Eland Cables implemented changes provided by Assertive.
An independent link acquisition and outreach campaign helped us to drive strong domain authority growth. Given the niche, finding relevant websites was more difficult, so we looked to an approach that focused on the cable types i.e. solar, tri-rated, industry etc.
Our dual SEO strategy also included heat-mapping and screen recording exercises, analysing session duration and bounce over time, looking at maximising user retention and more.
Our SEO delivered significant growth for the business in online visibility as well as revenue.
What We Did for Eland Cables
Assertive provided a full technical audit to Eland Cables along with recommendations for fixes covering everything from issues relating to cannibalisation, titles, descriptions, URL’s, anchor references, Absolute vs Relative URLS’s, 301’s, page speed, content coverage, internal links and more.
Our comprehensive recommendations also covered the foreign versions of the website.
Understanding user behaviour and user journey was key in the Eland Cables project. Using a variety of heat/click/scroll mapping tools we were able to ascertain user performance and user behaviour flow throughout the cable products and category pages.
Assertive created and executed a comprehensive, high quality link building & outreach strategy to drive new high quality inbound links to the elandcables.com domain.
Within 1 year Assertive was able to build more than 200 new referring domains in to independent pages across the Eland Cables website, significantly strengthening the root domain as well as pages across the website. The resulting ranking increases were substantial.
The results delivered by Assertive went well beyond our expectations – we’d recommend them to any medium/large organisation looking to drive strong visibility, growth and conversion growth.
Quick Move Now is one of the UK’s leading Property Cash Buyers having been established over 20 years & having brought over 5,500 houses. Quick Move Now offer home owners a faster way to sell their home without the hassle of property chains, legal fees & other conventional factors.
Quick Move Now approached Assertive in 2016 looking for an SEO solution. Having assessed their website & rankings it was clear that the clients website was impacted by an automated Google penalty.
On site technical issues plagued the website along with UX issues, accessibility issues & more. The clients website was also running a bespoke CMS making editing far more laborious & difficult.
The Challenge with Quick Move Now
The challenge with Quick Move Now was to deliver an SEO strategy whilst under a Google Penalty with a Website running on an inflexible CMS alongside other issues.
The other issue was also that the Property Cash Buyer marketplace is extremely competitive with average CPC’s northwards of £30 per click. Alongside the niche is also known for negative SEO / aggregate spam / Blackhat.
Assertive’s initial challenge was to help the client out of an algorithmic/automated penalty – something that previous agencies had failed to do.
The Goals with Quick Move Now
In just 3 months
Increase in Enquiries
The Strategy for Quick Move Now
The strategy for Quick Move Now was to provide an initial site audit alongside a link/spam audit, a site history audit & wayback review. After evaluating the business, metrics, site performance and issues, Assertive put together a strategy & timeline of execution.
The first goals were to have the penalty lifted and to help move the website from a closed source CMS to open source CMS to significantly improve site management & editing capabilities.
On top of the site CMS migration, Assertive also updated and improved the design, improved usability and added features to improve user experience / data accessibility.
The strategy was then to conduct a comprehensive SEO campaign with a goal to generate traffic to convert into enquiries. As Quick Move Now were running PPC, we had access to keyword & conversion data that was leveraged as part of the SEO strategy. Using this data we focused on priority core-terms followed by long-tail.
Using a systemic approach, we executed a mix of SEO / UX and CRO tasks to improve website engagement, improve content quality, consolidate similar content pages, improve navigation, improve site performance, build links in-directly into the domain, leverage CTR growth and drive up overall average positions.
What We Did for Quick Move Now
Assertive worked to remove a long-standing, persistent Google Penalty that had been in-place for over 4 years. This involved a tactical approach given that previous disavow / penalty removal tactics had not worked. Using a more manual approach, we re-evaluated the domain link profile and disavowed more links in groups.
Focusing on a link clean-up as well as site quality improvements we were able to lift the Google Penalty, helping new traffic and keywords to flourish.
Assertive helped to move Quick Move Now away from an inflexible CMS platform to an open source CMS platform that offered a much better editing interface as well as more capabilities in terms of functionality.
Whilst undertaking CMS migration, Assertive provided updated designs as part of the theme cut-up and mapping phase, alongside this new items such as Mega Menu were integrated offering a better navigation direct into core pages.
Assertive then launched a new SEO stategy on the new updated website – penalty free domain. This included significant content consolidation to reduce site-wide thin content, external to internal link building, user experience & conversion experiments, site performance enhancements, SCHEMA integration, CTR improvements, new content, improved UX & more.
The SEO strategy helped to leverage strong ranking growth within a 12 month window along with strong traffic growth.
Friendly team who deliver what they promise! I would highly recommend Assertive Media to anyone looking to improve their companies organic visibility!
Nikki Tollafield – Head of Marketing
NEEDaFIXER are the largest international network of directors, producers, fixers and journalists. From filming in London to film fixers in Dubai – NEEDaFIXER serves clients globally to produce award winning films, documentaries, music videos & more.
They’ve produced videos for the likes of Gucci, HUGO Boss, Imagine Dragons, Canaves OIA and more!
The client approached Assertive in February 2015 looking for a solution to their SEO issues.
The Challenge for NEEDaFIXER was to deliver an SEO strategy that helped to drive new business enquiries. The challenge also involved addressing website technical issues and a lack of text based content. Our objectives also involved outbound content marketing to help drive brand awareness & traffic.
The website did not rank for anything other than a handful of long-tail keywords and brand search terms / brand variants. The website generated less than 10 visitors a day organically.
Sample SEMRUSH Data
Snapshot from SEMRUSH Reflecting Keyword Growth
When Assertive begun work with NEEDaFIXER, the website ranked for almost nothing with less than 10 keywords in the domain profile. Now, over 270 valuable non-brand keywords generate traffic to the NEEDaFIXER website.
The Strategy for NEEDaFIXER was to make the initial website fixes as quickly as possible to then move on to a specific content strategy. Our content strategy covered the research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.
Using a tailored content marketing plan, Assertive helped to leverage more on site and off site content – on site content to drive the initial ranking growth and off site content as part of a content marketing strategy.
As we promoted content across the web, NEEDaFIXER saw strong traffic and ranking increases that have helped to generate onward growth and new business enquiries.
Our strategy was adaptive, focusing more on what is best for the end users and then to addressing smaller technical issues.
Assertive formed an on-site and off-site content strategy to help drive strong organic ranking + traffic growth as well as driving enhanced brand awareness. Utilising a mix of informative, adaptive and emotive content, Assertive has been able to increase on site rankings as well as driving growth in referral traffic & brand searches.
For NEEDaFIXER is was essential to understand user behaviour and user journey. Using a variety of heat/click/scroll mapping tools we were able to ascertain user performance page by page.
Assertive produced a large range of new content for the NEEDaFIXER website writing a complete swathe of new location pages alongside new service pages covering everything from documentary production to hotel video production.
All content was researched, produced and went through strict quality control. The content was written naturally with the end user in mind.
The content had to be engaging and informative and most importantly, satisfy end user search intent.
The Luxury Lifestyle Mag
Britain’s Top Secret Filming Locations Uncovered
The Dark Tower
Extended and Enlarged Film Production Credit
Assertive Media did an incredible job with our digital strategy that has led on to more work and a blossoming relationship. Very pleased, would highly recommend.
Leonidas Syrfis – Head of IT at NEEDaFIXER