ppc

With our local SEO services we help your business to build a local presence online. We communicate to Google the local relevance of your business by using various techniques to optimise each page of your website.

The Client

Allianz Global Investors is a global investment management firm managing assets on behalf of institutional & retail clients.

The client was looking to run a pay per click campaign to drive awareness of the student programme / global graduate schemes and to encourage sign-ups.

The objective of the PPC campaign was to help drive interest in career opportunities with Allianz Global Investors for business and investment management graduate programmes.

The Challenge

The challenge for Assertive was to setup a thorough, well structured pay per click campaign with isolated single keyword adgroups for different locations with different ad schedules, bid adjustments and strategies.

Using a mix of different Google Ads experiments, Assertive were able to setup a comprehensive PPC campaign to deliver results.

The challenge involved generating as much relevant traffic as possible whilst maintaining spend management.

  • Research and Understand AGI Graduate Programme
  • Research keywords
  • Research audience demographics for targeting
  • Planning split bid strategies
  • Setting relevant bid adjustments and running campaign
  • Alternating ad groups & ad text to maximise CTR
  • Isolate negative keywords
  • Monitor conversion throughput

The Goals

  • Increase the number of graduate applications
  • Increase the number of student applications for the investors scheme
  • Increase relevant traffic
  • Reduce spend wastage
  • Split test bid-strategies
  • Monitor top level campaign performance
  • Test different bid adjustments and their impact
  • Monitor landing page traffic performance
  • Focus on CPA reduction

The Results

36%

Increase in Applicants

£0.41 CPC

Reduced from £0.87

31%

Improvement in CTR

The Strategy

The strategy for Assertive was to fully understand the client requirements, the landing pages and the target audience / audience demographics. With an understanding of the model and target audience, Assertive setup and ran a mix of search ads and display ads, all using split bid strategies and targeting to identify what works and what does not.

Using ongoing campaign refinements, we were able to hone the campaigns to the right keywords, placements, ad content, targeting & more to increase CTR  and conversion whilst reducing overall CPC’s by more than 50%.

Assertive tested a diverse range of campaign split tests to ascertain everything from best performing ad content through to site extensions, call outs and landing page CTA.

What We Did

Research, Analysis, Strategy

Assertive undertook extensive research to understand keyword searches within the target demographic audience profile. Our analysis involved keyword research, trends & insight analysis as well as landscape research.

On the back of the data we formed a strategy that included a timeline of execution as well as split testing duration.

Run, Test, Repeat

Run, Test, Repeat speaks for itself. We run various campaigns with different bid strategies, objectives, targeting, adgroups, extensions and more.

Each experiment involved capitalising on what works and carrying forward the knowledge of what did not work.

These tasks were repeated during the campaign to improve top level campaign performance.

What the Client Says

Assertive delivered a strong PPC campaign with very good results. I wouldn’t hesitate to recommend them.
Jon Mycroft – Bright Talk
ppc

The Client

NEEDaFIXER are the largest international network of directors, producers, fixers and journalists.  From filming in London to film fixers in Dubai – NEEDaFIXER serves clients globally to produce award winning films, documentaries, music videos & more.

They’ve produced videos for the likes of Gucci, HUGO Boss, Imagine Dragons, Canaves OIA and more!

The client approached Assertive in February 2015 looking for a solution to their SEO issues.

The Challenge

The Challenge for NEEDaFIXER was to deliver an SEO strategy that helped to drive new business enquiries. The challenge also involved addressing website technical issues and a lack of text based content. Our objectives also involved outbound content marketing to help drive brand awareness & traffic.

The website did not rank for anything other than a handful of long-tail keywords and brand search terms / brand variants. The website generated less than 10 visitors a day organically.

  • Fix Technical Issues on the Website
  • Use historic user data to ascertain user experience
  • Research video production / film production / fixer marketplace
  • Re-write content and implement better content accessibility
  • Produce a dynamic & adaptive SEO strategy to fit in to project timeline
  • Build links in a competitive landscape
  • Increase long-tail keyword coverage
  • Drive up keyword rankings for highly competitive terms
  • Outbound content marketing

The Goals

  • Improve Organic Rankings for Valuable Keywords (Filming in, Video Production in, Film Fixers)
  • Produce new, tailored content landing pages with video
  • Increase Website Engagement
  • Increase Website Conversion Rate
  • Reduce POGOing (returning to Google)
  • Increase Volume of 1st to Last Interaction
  • Increase Enquiries
  • Increase Brand Awareness

The Results

92%

Increase in Organic Traffic in 12 Months

170%

Increase in Organic Traffic in 24 Months

19.44%

Reduction in Bounce Rate

Sample SEMRUSH Data

Snapshot from SEMRUSH Reflecting Keyword Growth

When Assertive begun work with NEEDaFIXER, the website ranked for almost nothing with less than 10 keywords in the domain profile. Now, over 270 valuable non-brand keywords generate traffic to the NEEDaFIXER website.

The Strategy

The Strategy for NEEDaFIXER was to make the initial website fixes as quickly as possible to then move on to a specific content strategy. Our content strategy covered the research, production and marketing of relevant content to attract new traffic, new links and new brand awareness.

Using a tailored content marketing plan, Assertive helped to leverage more on site and off site content – on site content to drive the initial ranking growth and off site content as part of a content marketing strategy.

As we promoted content across the web, NEEDaFIXER saw strong traffic and ranking increases that have helped to generate onward growth and new business enquiries.

Our strategy was adaptive, focusing more on what is best for the end users and then to addressing smaller technical issues.

What We Did

Produced a Content Strategy

Assertive formed an on-site and off-site content strategy to help drive strong organic ranking + traffic growth as well as driving enhanced brand awareness. Utilising a mix of informative, adaptive and emotive content, Assertive has been able to increase on site rankings as well as driving growth in referral traffic & brand searches.

Improved User Experience

For NEEDaFIXER is was essential to understand user behaviour and user journey. Using a variety of heat/click/scroll mapping tools we were able to ascertain user performance page by page.

By amalgamating “majority” data we were able to form change requests for Google Optimise experiments.

Recommendations were generated before the next stage of multivariate/A-B testing to ascertain how page changes impacted on engagement and conversion.

Produced All New Site Content

Assertive produced a large range of new content for the NEEDaFIXER website writing a complete swathe of new location pages alongside new service pages covering everything from documentary production to hotel video production.

All content was researched, produced and went through strict quality control. The content was written naturally with the end user in mind.

The content had to be engaging and informative and most importantly, satisfy end user search intent.

What the Client Says

Assertive Media did an incredible job with our digital strategy that has led on to more work and a blossoming relationship. Very pleased, would highly recommend.

Leonidas Syrfis – Head of IT at NEEDaFIXER

The Client

Eland Cables is one of the UK’s largest cable supplier & distributors. Eland Cables supply cables to various industries including Rail, Marine, Automotive, Energy & More.

Eland Cables is a UK-based cable supplier providing cable and cable accessories products manufactured to British Standard, European Standards, and International Standards. They offer industry-leading cable solutions to more than 130 countries.

Eland Cables approached Assertive in 2016 to discuss SEO.

The Challenge

The challenge with Eland Cables was to deliver an SEO strategy with limited flexibility and on a relatively tight deadline. Eland Cables had previously used a number of large SEO agencies of which had not delivered any organic traffic growth.

Given the clients historic negative experience, executing an SEO campaign was far more challenging.

Assertive demonstrated skill and experience by producing the ranking increases on a single keyword to demonstrate capabilities, this approach was amplified.

  • Audit the website and performance issues
  • Use historic user data to ascertain user experience
  • Produce on site SEO recommendations
  • Optimise Foreign Versions of Website
  • Provide guidance on content utilisation
  • Undertake a comprehensive link building/acquisition campaign
  • Build links in a B2B landscape
  • Increase long-tail keyword coverage
  • Drive up keyword rankings for highly competitive terms

The Goals

  • Improve Organic Rankings for Relative Keywords (Commerce, Research, Blog)
  • Increase Website Engagement
  • Increase Website Conversion Rate
  • Reduce POGOing (returning to Google)
  • Increase Brochure Downloads & Page Actions
  • Increase use of Fast Quote tool
  • Increase Revenue
  • Increase Brand Awareness

The Results

180%

Increase in Organic Traffic in 12 Months

240%

Increase in Organic Traffic in 18 Months

82%

Reduction in Bounce Rate

Sample Data

Snapshot from SEMRUSH Reflecting Traffic Growth

Snapshot from SEMRUSH Reflecting Volume of Ranking Keywords

The Strategy

The strategy for SCI-MX was based around understanding how SCI-MX products fit into the marketplace and how that marketplace would use the website. We analysed more than 50 competitor websites in great detail, ascertaining site structure, product filtering and categorization and more.

Using heat-mapping tools and analysing user behaviour we were able to ascertain what design factors need to be taken into consideration when designing a new website for SCI-MX.

The SEO strategy slotted right in as the new website required content rewriting & better data architecture. The combination of a new website design, improved user engagement and new content helped to drive initial ranking growth.

Our overall strategy was to build a site for the end users – who could easily browse products, categories and content across all browsers and devices, we implemented a 1-step checkout to make purchasing easier and quicker, we added in additional site functionality for enhanced user experience & more.

What We Did

Designed & Built A New Website

Assertive designed & built the new SCI-MX website on the back of in-depth marketplace research & analysing historic analytics performance / user behaviour flow.

The new website was re-designed with full user experience consideration as well as properly structured product categories.

As the website was built it was also optimised for organic incorporating not only user experience but sub-components of UX i.e. Site Speed / Page Speed.

Improved User Experience

Understanding user behaviour and user journey was key in the project. Using a variety of heat/click/scroll mapping tools we were able to ascertain user performance page by page.

By amalgamating “majority” data we were able to form change requests for Google Optimise experiments.

Recommendations were generated before the next stage of multivariate/A-B testing to ascertain how page changes impacted on engagement and conversion.

Produced All New Site Content

Assertive produced new website content for products, categories and blogs. Some of the blogs alone have generated tens of thousands of clicks.

Content was produced on the back of in-depth competitor analysis, trends, what’s hot & other data sources. Using this approach we’ve successfully driven up website traffic for not just core keywords but a long variety of long-tail searches.

Content is written to a high standard, incorporates semantic keywords, has user intent at heart and is well structured to make it engaging.

Want to see some examples? visit https://www.sci-mx.co.uk/blog/

https://www.sci-mx.co.uk/articles/how-many-calories-are-found-in-meat/ 

What the Client Says

The Client

SCI-MX is a specialist in sports nutrition & protein supplements. Established in 2007 their goal was to help nurture, support and inspire the sportsperson in people.

From exercise recovery to competition training, there’s a SCI-MX product to help anyone achieve their goal – irrespective of where they are on their fitness journey. From high quality protein powders, capsules and snack bars to ready-to-drink shakes and everyday sports clothing, SCI-MX has you covered.

SCI-MX retail products in supermarkets across the UK as well as selling products online.

The Challenge

The challenge was to deliver an effective SEO strategy on the back of a website re-design & build along with full content rewriting, new infrastructure, significant speed improvements, SCHEMA integration and more.

The old SCI-MX website had an un-intuitive navigation / layout alongside ageing content and user experience issues.

The challenge was to re-build the website & implement an SEO strategy at the same time.

  • Re-design the SCI-MX Website
  • Use historic user data to ascertain user experience
  • Formulate new site design to factor in “what’s good” for user experience
  • Re-write content and implement better content accessibility
  • Produce a dynamic & adaptive SEO strategy to fit in to project timeline
  • Build links in a competitive landscape
  • Increase long-tail keyword coverage
  • Drive up keyword rankings for highly competitive terms

The Goals

  • Improve Organic Rankings for Relative Keywords (Commerce, Research, Blog)
  • Increase Website Engagement
  • Increase Website Conversion Rate
  • Reduce POGOing (returning to Google)
  • Increase Volume of 1st to Last Interaction
  • Reduce Checkout Abandonment
  • Increase Revenue
  • Increase Brand Awareness

The Results

89%

Increase in Organic Traffic in 12 Months

140%

Increase in Organic Traffic in 24 Months

27.88%

Reduction in Bounce Rate

Sample Data

Snapshot from SEMRUSH Reflecting Traffic Growth

Snapshot from SEMRUSH Reflecting Volume of Ranking Keywords

The Strategy

The strategy for SCI-MX was based around understanding how SCI-MX products fit into the marketplace and how that marketplace would use the website. We analysed more than 50 competitor websites in great detail, ascertaining site structure, product filtering and categorization and more.

Using heat-mapping tools and analysing user behaviour we were able to ascertain what design factors need to be taken into consideration when designing a new website for SCI-MX.

The SEO strategy slotted right in as the new website required content rewriting & better data architecture. The combination of a new website design, improved user engagement and new content helped to drive initial ranking growth.

Our overall strategy was to build a site for the end users – who could easily browse products, categories and content across all browsers and devices, we implemented a 1-step checkout to make purchasing easier and quicker, we added in additional site functionality for enhanced user experience & more.

What We Did

Designed & Built A New Website

Assertive designed & built the new SCI-MX website on the back of in-depth marketplace research & analysing historic analytics performance / user behaviour flow.

The new website was re-designed with full user experience consideration as well as properly structured product categories.

As the website was built it was also optimised for organic incorporating not only user experience but sub-components of UX i.e. Site Speed / Page Speed.

Improved User Experience

Understanding user behaviour and user journey was key in the project. Using a variety of heat/click/scroll mapping tools we were able to ascertain user performance page by page.

By amalgamating “majority” data we were able to form change requests for Google Optimise experiments.

Recommendations were generated before the next stage of multivariate/A-B testing to ascertain how page changes impacted on engagement and conversion.

Produced All New Site Content

Assertive produced new website content for products, categories and blogs. Some of the blogs alone have generated tens of thousands of clicks.

Content was produced on the back of in-depth competitor analysis, trends, what’s hot & other data sources. Using this approach we’ve successfully driven up website traffic for not just core keywords but a long variety of long-tail searches.

Content is written to a high standard, incorporates semantic keywords, has user intent at heart and is well structured to make it engaging.

Want to see some examples? visit https://www.sci-mx.co.uk/blog/

https://www.sci-mx.co.uk/articles/how-many-calories-are-found-in-meat/ 

What the Client Says

We’ve worked with Assertive for over 2 years, in that time not only have they delivered a new revamped website, they’ve helped grow our website traffic substantially. We’re seeing good onward growth thanks to the Assertive team. The collaborative tools they offer have made the whole SEO process very transparent.

Gemma Peakman – Head of Digital @ SCI-MX

The Client

BNP Paribas Cardif is an international insurance company that owns various companies including Warranty Direct. Warranty Direct is an insurance provider offering vehicle warranties, gap insurance & other relevant products.

The client was looking to improve organic visibility as well as improving user experience, user journey and improving conversion rates to drive up policy purchases.

The challenge involved guidance throughout the website design build, testing the website platform for any technical / UX issues and to ensure that the website complied with SEO best practice.

As well as providing technical support, Assertive also made recommendations for additional technology/platform integrations to help drive on onward, progressive marketing strategy that also involved PPC.

The Challenge

The challenge was to help improve organic & other channels during a time of website transition on to a new platform (Angular) which traditionally presents issues for SEO.

Simultaneously, we had to look at improving user experience and leveraging a growth in conversion rate.

Using an adaptive marketing strategy we had to overcome various hurdles that could impact the time required to deliver results.

  • Deliver SEO Strategy with no direct control over website
  • Find work-around for lengthy implementation time
  • Improve organic whilst transitioning website platform to Angular (which is known to cause issues in regards to content indexing)
  • Reduce cannibalisation between competing top level pages
  • Produce content to a high standard to meet compliance standards
  • Introduce A/B Testing to a complex framework

The Goals

  • Provide technical SEO consultancy for platform upgrade
  • Provide best practice guidelines
  • Perform in-depth keyword research, long-tail research and identify opportunities for manufacturer warranties
  • Test and ensure tracking platform & data integrity
  • Drive improved rankings and traffic growth
  • Help utilise additional platform technology for rich snippets, SCHEMA & more
  • Improve overall marketing campaign performance
  • Improve funnel throughput

The Results

27%

Increase in Organic Traffic in 6 Months

51%

Reduction in Bounce Rate

The Strategy

Our strategy was adaptive, meaning that we shifted our focus to tasks that mattered throughout the project. Our goals aligned with client goals & expectations.

Our strategy was to incorporate best practice into the website design & platform upgrade. Best practice would help improve user experience which would directly impact conversion performance as well as improving on-site performance metrics & intent satisfaction which would contribute towards an improving organic profile.

We identified as many keyword opportunities from thorough keyword research and marketplace research. Using this data, we developed a content strategy to drive traffic through manufacturer pages increasing relevance and the likelihood of policy purchase.

Part of the strategy involved the sharing of data between marketing campaigns including PPC and SEO, looking at keywords that convert, ascertaining which keywords drive engagement and which do not and leveraging content creation around this.

Using multivariate testing the strategy will be to test which landing page orientations & content combinations / CTA drive best performance in terms of dwell time, reduced bounce, funneled exit rates & conversions.

What We Did

Improved User Experience

Understanding user behaviour and user journey was key in the project. Using a variety of heat/click/scroll mapping tools we were able to ascertain user performance page by page.

By amalgamating “majority” data we were able to form change requests for Google Optimise experiments.

Recommendations were generated before the next stage of multivariate/A-B testing to ascertain how page changes impacted on engagement and conversion.

heatmap

What the Client Says

Assertive have been a useful asset for our marketing efforts. They’ve been responsive & adaptive to our needs – I wouldn’t hesitate to recommend them.
Larisa Lucaciu – https://www.linkedin.com/in/larisalucaciu/
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