Businesses in retail eCom sector compete at product/product category level – let’s say Women’s Shoes.

So, we have sites (highly competing) in a highly competitive space.

The top organic spots are held by big brands – many of which are on high authority domains.

“Women’s Shoes”.

So a purchase intent search.

What factors do YOU think are weighted?

Given the intent is PURCHASE then algo weight should shift towards:

  • Category coverage and depth (not generally in isolation – but more for the fact that this impacts user interaction)
  • Product quantity (not generally in isolation – but more for the fact that this impacts user interaction)
  • Brand trust and third party signals
  • User interaction (TOS/Session, Page Depth – Multi-stage interactions by EVENT or URL)
  • Pogo Assessment (Quantitative over time)
  • Pattern of Behaviour O/T
  • Supportive “BRAND” level searches
  • Visitor Loyalty
  • Product pricing & general availability
  • Third party links at product level and mention context

What else do you think matters?

Daniel Carter

Director at Assertive
A driven entrepreneur providing the fearless counsel to clients who need to maximise their investments in Digital Marketing, Advertising, Business Development and End User Strategies. Twenty years of SEO experience – and still learning.
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