Increase Your Google Rankings In 2017: 3 Crucial Areas To Look At
Daniel Foley December 2nd 2016 in Marketing 0
Increasing Your Google Rankings In 2017:
SEO is the base on which top search engine rankings are built. It’s an area that is constantly evolving and you have to stay on top of it or risk falling behind. Below we look at three easy to implement strategies to improve your Google listings for 2017.
Accelerate page loading time.
Page speed is one of Google’s main ranking signals and takes preference above any of its listing processes. To indicate how important speed is to Google, they’ have specifically designed a tool you can use to analyse the load time of your website pages. Called “PageSpeed Insight”, it’s simple to use (just enter the page URL) and it will tell you which aspects you failed in and how to improve it.
One of the easiest ways to improve your site speed is to upgrade your hosting. A lot of the cheaper alternatives have many subscribers. That means you are sharing a server with thousands of other users. If your website is fundamental to your business, you should consider upgrading. Just a slight increase in your hosting expense can make a big difference.
Audit your sitemap
Sitemaps are another important aspect that can’t be ignored. It aids search engines in detecting relevant content faster by giving details of your website structure, access to internal pages and resources. Proven optimization methods include linking your sitemap from your website’s homepage by putting a link in your homepage’s footer. This will improve your ranking by passing on details from your homepage to your sitemap and in to deeper, more hidden pages.
Keep it clean, fresh and up to date. Every time you add more content to your website, your sitemap should be updated. Additionally make sure it’s free from errors, like pages blocked from indexing. If you fail to do this your sitemap might be completely ignored by Google which will have a detrimental effect on your page rankings.
Improve crawlability of your entire site
How effective Google spiders can crawl (browse) your website for indexing is known as crawlability. If your crawlability is low, it will have a negative impact on listings and search traffic. The good news is that there are a number of SEO Crawler tools out there to assist you in this, somewhat technical, area. A couple of processes to look at here are internal linking and robots.txt.
Internal linking refers to how sensible and easy-to-follow the structures of your internal links are. The structure should be designed to improve link-to-link travel through the entire site. Googlebot won’t be able to find any inaccessible areas that aren’t linked. Additionally, it is important to crosslink pages that are buried within your site’s network. An example would be to links from quality blog content to deeper pages.
Without going into too much detail here, Robots.txt generally give out instructions to bots (like search engine crawlers). If this is not properly optimized, Google can potentially ignore your whole site. You will come across technical terms like “NOINDEX” (don’t include page in a search result) and “DISALLOW” (telling search engines not to crawl it) but if SEO optimization is your goal then it’s definitely worthwhile to invest time to come to grips with it.
There are of course hundreds of other processes you can look into to improve your SEO and rankings. However, if you get these three areas right and produce high quality content, Google will love your site and reward you with excellent rankings!
Other things to consider:
Integrate SCHEMA for rich snippets. Integrate advanced SCHEMA covering the business, product, service, reviews, location, FAQ schema and more.
Look at using semantic keywords across the website, interlinking relevant copy and potentially doing some outbound linking to high quality resources. Remember, a big part of modern SEO is about making the website good for the end user, providing real assistance / information and a reason for visitors to engage.
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