Most of us are guilty of it – we want Google to index our content as quickly as possible! Some are oblivious to content indexing and just fulfill a day to day role of posting content and leaving it.
For those of you who want to know how to speed up Google Indexing of New Website Content, here’s a really quick way to do it – and, it’s so simple anyone can do it. It’s effectively the same process when people ask how to get Google to crawl your site faster.
1. Publish your website content, be it a blog, a new service page or product, it doesn’t matter
2. Make sure your titles and descriptions are set correctly – remember you want engaging title and descriptions
3. Ensure that your published page/content is accessible on your website either through navigation or a sub-page / category page (ideally, the more internal links you have the quicker Google will pick it up)
4. Go to your Google My Business account and sign-in
5. Now select your location (if you manage multiple Locations) or, if you only manage a single profile it should take you straight into your dashboard >
6. Then click CREATE POST >
7. Then, write a post summarising your new page / content – make it interesting and engaging, also consider adding a photo or video
8. Now, select a BUTTON TYPE – Most people will use LEARN MORE
9. Put in your new pages URL and click PUBLISH
Now, to explain briefly why this works.
As many people will or won’t know. Google is dropping Google+ and instead, has consolidated social elements into Google My Business. Because Google integrates this as part of brand profiles, it will regularly poll content and any associated links – more so than Googlebot.
We’ve tried it and tested it against traditional methods such as:
- Fetch as Google (Old Google Webmaster Tools) Now Search Console > URL Inspection
- Social media posting
- Fetch and Render
You can still use traditional methods, but, using Google My Business seems to be the quickest and most effective way of doing this.
Why does fast content indexing matter?
Well, quite simply, it reduces the likelihood of someone scraping your website content and having it indexed first, this could mean that they appear as the originating source – which isn’t something anyone wants, but, remarkably it isn’t uncommon.
Fast content indexing is also good as it contributes to:
- Faster ranking progression for your new website content
- It helps to improve overall website caching performance
So, hopefully we’ve answered your question on how to get Google to instantly index your new website content.
In case you were also wondering:
You can speed up how often Google naturally re-crawls your website – this is always a bonus when it comes to getting content indexed quickly and leveraging ranking growth as quickly as possible. Some other tips to help include:
- Update your websites content regularly – we’re not just talking about posting the odd blog, we’re talking about keeping as much of your websites content as fresh as possible. If Googlebot sees content regularly changing, crawl frequency will increase.
- Making sure your website has excellent up-time and is always available when Googlebot comes to crawl
- Sitemaps – whilst Sitemaps aren’t really the in-thing for SEO anymore, they may still help, but, this is negligible – for best practice a sitemap is good, but only if you can ensure that your site index is healthy, otherwise sitemaps can exacerbate issues
- Improve site loading speed – this benefits content indexing indirectly. Making content quicker to load means that Googlebot can crawl more pages, more content, quicker and more efficiently – You can test your mobile speed with Google
- Have a good internal linking structure / profile – improving your internal link profile and content orientation can really help speed up crawls. Many website owners who run blogs will often post, that post accessibility is limited to the blog only, meaning that only one small part of the website links to new content, this, is a real sticking point for content indexing speeds / rates. Internally link to speed up crawls for content deep in a website – try not to bury content either, that’ll slow things down
Happy content indexing!