Google Local Business Listings
According to an article published on Search Engine Land by Search Engine Land’s news editor, Barry Schwartz, on August 7th, Google has updated the “Local Pack” to include only three local business results rather than seven.
Let’s take a look at what this really means for local businesses.
What is the “Local Pack”?
The “Local Pack” is the business listings that appear at the top of the search engine results pages when a local search term is typed into the search bar. For example, after typing in the key phrase “restaurant in Newton Abbot”, three business listings for three different restaurants are clearly signposted at the top of the search results.
How has the Local Pack changed?
On mobile phones, the local pack has not changed since mobile results always featured three businesses in the listing due to screen size and ease of navigation.
Now though, desktop searches will also show three results. Before this update from Google, seven business listings appeared in the local pack.
The Effects of the Local Pack Update
Unsurprisingly, if a business is no longer listed in the local pack (i.e. they appeared in fourth position or lower), they will undoubtedly receive fewer phone calls and make less sales as they no longer appear clearly at the top of the search results.
On the other hand, the top three listings will probably receive much more interest and attract more customers because people can find their information easily.