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If you want to compete against other brands in your sector and be able to scale your online marketing strategy, maximising your ROI is a no-brainer—but it’s easier said than done. One common issue brands usually face is failing to secure a positive ROI from their digital marketing efforts. But,...

As Bill Gates once said, content is king. Despite the many changes between 1996 and today, he was right; content marketing is still integral to any digital strategy. It aligns with numerous techniques, including SEO and PPC, while building relationships with audiences.

Technology and consumer behaviours mean the digital marketing landscape continues to evolve and diversify. Businesses that stay updated with these changes can look forward to long-term growth—those that don’t often find themselves flailing against never-ending waves of change.

TLDR: According to Matt Diggity, CEO and Founder at Diggity Marketing, social media activity can affect SEO rankings. The Yandex ‘leak’ which revealed 1922 search ranking factors, highlighted two ranking factors which related to traffic from social media. (Yes, Yandex isn’t Google, BUT it reportedly functions in a very similar way.) Here’s...

No business can find success without regular clients or customers. That steady flow of revenue comes easy for some, while others seem to have an uphill struggle. So, what do successful brands have that others can’t seem to find?

Search engine optimisation is one of the most important marketing methods to utilise. It’s a proven strategy that can boost your organic rankings and attract more people to your website—but SEO isn’t a magic solution. Unfortunately, the success others have with SEO means new websites think they’ll immediately replicate the...