One day on the phone:

Client:
So, when do we start SEO copywriting?

Me:
Huh? what is SEO copywriting?

Client:
You know, writing content for SEO?

Me:
Do you mean writing good content for your target audience?

Client:
Yes, SEO content

Me:
No, not SEO content. There is no such thing as “SEO content”. Content is optimised for search when there is synergy between focal terms and end user intent.

Client:
What?

Me:
Buy cheap nike trainers online with shoe store. Here at shoe store we sell cheap nike trainers for people looking for nike trainers online.

Client:
What’s that rubbish?

Me:
What your thinking of, SEO content. What I am thinking of is serving content that has good topical coverage, where the content has been created to satisfy audiences searching for the relevant query group.

There is no such thing as SEO content.

Let’s make that phrase a thing of the past, please.

Good content starts with good topical coverage + optimal structure + maximum engagement principles adhered to.

Tag : SEO strategy,
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Daniel Carter

Director at Assertive
A driven entrepreneur providing the fearless counsel to clients who need to maximise their investments in Digital Marketing, Advertising, Business Development and End User Strategies. Twenty years of SEO experience – and still learning.
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