5 Social Media Marketing Tips

SEO, content marketing, social media marketingPPC, video production and TV advertising all work together in order to create a strong online marketing campaign.

With more and more people connected to social media channels and looking to the internet to search for products, services and locations, it is a waste of resources if your business does not use social media as an integral part of its internet marketing campaign.

At Assertive Media, we understand the importance of a strong social media presence and have collected 5 top tips that can help make your social media marketing campaign a success.

Number 1: Be interesting, relevant and entertaining.

Just as in a face-to-face conversation, make sure your posts, tweets, content and images are unique and entertaining. Just as people get bored in dull conversation, uninteresting social media webpages and irrelevant, boring posts will not get people coming back to your social media page or engaging in your online ‘conversations’.

Number 2: Recognise what people are interested in.

There is some element of experimenting in all social media marketing posts. However, if you find that one technique doesn’t work, don’t waste your time on it. Instead, concentrate on which images, content and hashtags gain likes, followers, shares and overall engagement. Recognise what people want to discuss, and have a mutual conversion, rather than simply writing dictation-like posts that people glance over and don’t read.

Number 3: Focus on quality over quantity.

Aim to attract people that actually like, and are interested in, what you have to offer. Narrow down your social media marketing techniques in order to gain the attention of worthwhile consumers, rather than those that will like the page once and then never look at it again. Ultimately, 500 engaged followers are much more beneficial than 1000 visitors who have only ever been to your page once.

Number 4: Link your social media platforms to your website and blog posts.

Make sure there is a clear link between your social media profiles, as well as your website and blog posts. This will make for a much stronger marketing campaign that will benefit your SEO, as well as being clear and captivating towards the consumer.

Number 5: Narrow down your social media marketing strategy.

Instead of trying to be everything to everyone, aim to build a strong, focused marketing campaign that builds your brand and gives you a sense of credibility in your industry. That way, people will trust what you say and consider your social media profiles to be valuable.

Ultimately, social media can be a very powerful tool for marketing campaigns. Not only can you reach thousands of people, you can direct you marketing efforts to suit certain consumers.

At Assertive Media, we offer a comprehensive social media marketing and management service that will help grow your business online, it will undoubtedly help build brand trust and reputation.

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Daniel Carter

Director at Assertive
A driven entrepreneur providing the fearless counsel to clients who need to maximise their investments in Digital Marketing, Advertising, Business Development and End User Strategies. Twenty years of SEO experience – and still learning.