Changes In The Search Marketplace For 2017
Daniel Foley March 2017 in Marketing 0
SEO in 2017 & the Marketing Marketplace
At the start of every year, it’s good to get into the habit of taking a step back and analysing potential future trends. In an industry that is as faced paced and rapidly evolving as SEO, this essential yearly knowledge audit should be a tool in every SEOs toolbox.
Here we are going to look at a few developments we can expect to see in 2017 that are worth watching out for and potentially acting upon.
As you will have probably noticed already, Google is starting to become addicted to snippets. Many search queries now have answer cards generated for them. These cards often give the user the information they need without ever needing to leave Google.
It’s more important than ever to ensure you are up to date on the latest schema markup and techniques to get your website featured in every answer card it can. They can be an incredibly easy way to catapult your website to the top of the SERPs, without needing to match your competitor's backlinks.
Snippets show no sign of slowing down, and it’s not unreasonable to expect that Google will continue to push their adoption throughout 2017.
Larger Meta Descriptions
Google likes to shake things up from time to time, and it looks like they have finally turned their eyes towards the reasonably small 160 character limit for meta descriptions. There have been several sightings of much longer meta descriptions out in the wild of the SERPs that could change the way SEOs think about meta descriptions permanently.
However, at the moment, we are still in the “transitional” or “experimental” phase of the new longer meta descriptions. They are only displayed for certain search terms, which seem to be in a select few verticals.
Do you remember the last time you manually searched for your keywords?
Perhaps it’s time to take another look and see if you have been granted the new larger character count limit and see if you can make it work for you?
Accelerated Mobile Pages (AMP)
AMP is one of Googles latest methods to try and improve the web for mobile users. It is essentially a framework that strips down a website to its bare bones and then hosts it directly on Googles servers.
AMP websites are incredibly fast and are slowly rising in popularity. There are many SEOs who claim there are downsides to AMP (that are a little bit out of the scope of this article). So we recommend you do a bit of research before making your decision.
So there you have it, 3 of the main changes in the search marketplace you should be keeping an eye out for in 2017. Those who fail to adapt will see their traffic shrink, those who evolve will reap the rewards.
And we wouldn’t have it any other way.
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