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08
June
2019
If you can spare the expense, running a Google Ads campaign is worthwhile. Pay-Per-Click (PPC) campaigns allow smaller businesses to increase their foothold online. But you’ll want to see some bang for your buck! The problem is that Google Ads...
If you hope to get your startup in front of your ideal audience, or any audience for that matter, you have to optimise your website for the search engines. Why? Here are 7 essential reasons your business startup needs SEO....
19
February
2019
This year Google merged its web performance tool Page Speed Insights with Google Lighthouse. The result, according to SEO analysts, is Page Speed and then some. The new overarching web management tool bolsters a web developer’s ability to create and...
24
January
2019
Having tested multiple split testing platforms such as visual web optimiser and Google Optimise, I decided to stick it out with Optimise, not so much in that it's free (with limitations), but, because it ties in pretty well with our...
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