Content Strategy

Assertive helps clients research, plan, and create targeted content to drive growth, brand awareness, and authority – helping businesses.

HomeContent Strategy

Assertive helps clients research, plan, and create targeted content to drive growth, brand awareness, and authority – helping businesses.

There are a million stories out there about businesses that climbed on the content marketing bandwagon, then fell right off. They wrote a few posts, published them on their blog, pushed them out on social, then started the cycle anew...
Content marketing budgets continue to grow and grow. So it must be working. But how can you tell for sure? With more budget shifting into CM, marketers need to prove it delivers results. But agreement on what the KPIs should...
You know you need to post new content to your website to keep it regularly updated and to encourage the google autobots to come and crawl it again, all in the name of SEO. But how often should you be...
How do you increase sales? By getting more eyes on your website. How do you get more eyes on your website? By increasing your digital marketing efforts. But marketing isn’t created equal, some actions require a lot of investment, whereas...
Let’s talk about SEO Key Performance Indicators (more commonly referred to as KPIs). To create is good for the soul, and sometimes it is that by itself that wills us to create. But if we had built, for instance, a...
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