for Business Owners

From innovative startups to high-growth companies and established global brands, Assertive helps B2B marketers drive lead gen and maximise conversion.

Homefor Business Owners

From innovative startups to high-growth companies and established global brands, Assertive helps B2B marketers drive lead gen and maximise conversion.

Please please please STOP REFERRING TO DR / TF / DA as a quality metric. Domain rank, trust flow, domain authority, citation flow mean absolutely NOTHING, that's right, NOTHING. They are a quantitative metrics for "benchmarking" a website's popularity. "Unless...
How do you increase conversions on your business website? By getting more eyes on it. How do you get more eyes on your website? By optimising it to encourage organic traffic figures to grow. And traffic from anywhere is what...
As vehicles to drive traffic, lead gen, and conversion, marketers understand the value of advertising and sponsorship campaigns very well. PPC campaigns, branded content and display ads have a measurable impact that makes the media spend easy to justify. Owned media –...
There are a million stories out there about businesses that climbed on the content marketing bandwagon, then fell right off. They wrote a few posts, published them on their blog, pushed them out on social, then started the cycle anew...
There is a reason that SEO is considered a marathon, not a sprint: knee jerk SEO reactions don’t always elicit the response you were hoping for, and if they do, they tend to be a flash in the pan, their...
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