Boosting Facebook Posts
So we all know that having an active social media account works wonders in conjunction with our website to promote our business to new and existing consumers. Facebook is a particularly great way to communicate with consumers, allowing you to share comments, photos, articles and videos with a wide range of people.
When looking at how to use Facebook in more detail though, we realise that our business page has a lot more to offer. We can target an audience according to their interests, who are of a particular age and gender, as well as referring to their location. We can also boost Facebook posts directly towards a tailored audience, which is a vital way to successfully promote our business.
When it comes to boosting a post though, we’re not always sure which post to boost and how to do it. Here is some advice:
What is a Boosted Post?
A boosted post on Facebook is a post from your business page that you pay a fee on, in order for it to appear higher up on your audience’s news feed. The higher up the post is in an audience’s news feed, the more likely they are to see it.
The fee is dependent on how many people you want the post to reach. You will have the option to set a budget, which will also give you an idea of how many people the post will reach at this price. You will also be charged (to a maximum of this budget) for each impression the post makes.
How to Boost a Post on Facebook
Choose Your Post
The best posts to boost are the ones that will bring your business the best return of investment (ROI). The post should promote what your business is offering, encourage consumer visits to your website and share information about a business project that you’re running for a limited time (for example, a photo competition). It is worth considering the more popular and interesting posts, rather than those that have received little attention.
In addition, the post must abide by Facebook’s Ad Guidelines so that it will be approved for people’s news feeds.
Click the “Boost Post” Button
Choose Your Audience
You can aim your post at those who already like your business page, their friends or even target people according to their age, gender, location and interests.
Choose Your Budget
The higher your budget and the longer you have the post boosted for, the more people the post will reach and, hopefully, the more impressions you will make!