Accelerated Mobile Pages Celebrates 1st Birthday
Daniel Foley October 07th 2016 in Marketing 0
Happy Birthday Accelerated Mobile Pages!
AMP celebrates its first birthday! Over 600 Million AMP pages on over 700k domains and growing faster!
With the constant advancements of web technologies, it has been a minefield for businesses looking to adopt new technologies to improve user experience. Ultimately, improving user experience has become almost a full time role for some developers and agencies as Google rewards websites that cater for the end user in every possible way.
AMP pages are just another form of light-weight webpage designed to cut out unnecessary scripts, HTML elements and files that traditionally slow down pages which do not require the same level of code execution.
Accelerated Mobile Pages are a stripped back version of HTML pages, allowing basic rendering which results in significantly improved load speed times, almost instantaneous content rendering and reduced data consumption. There are now over 600 Million Accelerated Mobile Pages across the web, utilised on over 700,000 domains. Already the utilisation of AMP has shown benefits with website owners seeing higher engagement and better visitor loyalty. Millions of websites are jumping on the AMP bandwagon as Google previously rolled out the inclusion of AMP pages into SERPS for an array of news results relative to the users search.
Websites such as the Washington Post, Wired and The Heard have seen an increase in mobile search users, click through rates, visitor loyalty and session time.
Google has indicated that AMP pages are not a ranking factor, however, it is more likely that Google would rank an AMP result vs. a traditional news page given the performance and user experience differences.
It’s still early days for Accelerated Mobile Pages, whilst they may not contribute towards a domain SEO directly (See how Google's AMP Pages will affect SEO), indirectly improved user experience and improved engagement metrics for a domain would inevitably improve rankings for a domain overall.
Implementing AMP pages on a domain comes with a variety of considerations, typically integrating AMP results will require canonical parameters as well as a technical understanding of AMP HTML.
AMP pages are definitely worth considering for your businesses website, especially as Google’s Adam Greenberg has said that AMP pages are likely to override app deep links for the foreseeable future.
From our experience, the AMP initiative is a good one in that the future may hold promise for integrating basic ecommerce functionality and other lightweight platforms that could revolutionise mobile web browsing. Accelerated Mobile Pages offer an improved user experience, you can learn more about how user experience impacts on SEO.
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