User experience us your way to make your website visitors feel valued. You get the UX right, and your visitors will fly in droves to your CTA buttons like bees to honey. Conversion rate optimization via UX strategies is the way forward for all kinds of website. Here are 7 UX strategies that will help you increase conversions for your landing pages.
1- Mean What You Say, And Keep It Short
The days of corporate content obfuscation are over. If your copywriter is hiding more than what he/she is able to express in the content, it’s time to re-do the website content. Introduce your products and ideas in simple, easy to understand language particularly when you leading your customers to a CTA.
Another content related UX factor is about the length of content, the structure, and the format. Landing pages invariably need a lot of visual aplomb to keep the user engaged till the end. Content, in such cases, needs to be done in very small and bite sized sections. Now you know why most landing pages for electronic gadgets have a dedicated specs section in the end (because all the readers do is check out the high res videos and images till then).
2- Use Animations
Let’s face it, users like lively web pages, and animations do precisely that. Also, with so many JS and CSS3 animations on offer, it’s too tempting for UX designers to choose them and add some personality to their web pages.
Animations, however, must be chosen after careful evaluation, by asking the following questions:
- Does it make it easier for the user to focus on the important content and CTAs?
- Does it make the reading experience easier and better?
- Does it add to the page loading time (it shouldn’t)?
- Does it work across devices and browsers without glitches (it should)?
3- Cover Dead Ends
A dead end on your website could result from, for instance:
- Broken links
- No search results for the entered words
For both these cases, and for similar others, you can use these tactics to make sure the customer’s website browsing experience doesn’t end there.
- Use a plugin such as WordPress All 404 Redirect that automatically redirects broken links to the home page.
- Offer easy live chat where the users can quickly specify what they’re looking for.
- Offer related search results, or request users to check out your most popular posts, if their search doesn’t yield any results.
4- Ensure You Have Super Fast Load Speeds
Slow loading web pages are destined to be dismissed by users. Check out these amazing case studies that explain the impact of page loading speeds on website conversions. Thankfully, there’s a lot you can do to improve your website’s page loading speeds.
- Act on the insights offered by Google Page Speed Insights tool.
- Minimize the number of HTTP requests your pages make
- Enable Gzip compression to reduce the bandwidth of your pages.
- Ensure browser caching is enabled.
- Optimize image sizes (use JPEGs wherever possible)
- Reduce the number of plugins used on your website.
5- Use A/B Testing
Why speculate? Why experiment with this and that, when you can actually see and understand how users interact with different content formats, page styles, structures, and web journeys? A/B testing tools help you do this. Try out one of these A/B testing tools, start with basic tests (for instance, comparing one style of CTA button with another), and act on the insight you get. With time, you can make your A/B tests more sophisticated.
6- Conduct Real Time Surveys
Nothing makes website visitors provide clear and contextualized answers to your queries when you ask them at the right time. And real time surveys help you here. These are highly customizable surveys that are triggered when a website visitor is within your website. This ensures their answers are insightful, relevant, and contextualized.
A couple of examples where real time surveys could help you identify the factors causing low conversion rates on a landing page (for instance):
If a visitor spends more than 3 minutes on a page, ask them what kind of information would they need.
If someone abandons your shopping cart, trigger an exist survey asking them what prevented them from completing the purchase.
VWO’s surveys tool helps you uncover user intentions and motivations via real time surveys, which then lets you improve the UX to drive conversions. Choose from among 8 question formats, such as single line text box, rating, checkbox, drop down, multi line text box, etc. Set up triggers, and show contextualized real time surveys to users.
7- Leverage the Power of Web Forms
Here’s an extension to the real time surveys tactic. Now web forms are a crucial aspect of your website; some of them help you get subscribers, others provide tremendous insights on user preferences. Here are some proven effective tips to get your web forms to convert more often.
- Reduce form length to a bare minimum.
- Use auto fill to speed up form filling.
- Provide helpful text to explain the need for filling a field, and how users can do it.
- Get the info you can from the account details of registered users.
The right UX can multiply your website’s conversions manifolds Thankfully, executing these UX optimizations is easy enough; start with this guide