In 2019 if you want to boost your business brand, you need to get into digital marketing. Digital marketing is the online promotion of your goods and services, it is how you will get your brand in front of your audience.
Of course a lot rides on the type of industry you are in, but for the most part, you will need a digital presence if you want to make waves. Why?
Why you need a digital presence
Because your customers are googling you, and if they can’t find you, they are going to your competitors. And if they can find you, but you don’t stand up to your competitors, they aren’t choosing you.
Because consumers are looking for more from companies other than just the product you’re selling. Today’s consumers want your brand to make a positive impact on their life.
Everyone knows that you need a website and a presence on social media, and everyone knows that posting something regularly on both will help you with the search engine rankings, but that is pretty much where most people’s expertise in digital marketing ends.
You set up your sites and then what?
6 reasons for hiring a digital marketing agency
#1. A digital marketing agency will help you create a digital marketing strategy
Most people set up a website and social media accounts because that is what everyone does; but do you actually know how these platforms are going to help you? How they will convert potential leads into paying customers?
If you run a technical business, or you run a chocolate producing company, you will know how to make your product the best available. What you might not know is how to get your product in front of today’s customers.
The average consumer is hit with over 5,000 adverts every single day. How do you make noise about your business in this crowded space? How do you engage with your audience without them feeling you are explicitly selling to them (whilst trying to sell to them)?
With a digital marketing strategy, that’s how.
And a digital marketing agency can help you create your digital marketing strategy. They can work with you to figure out:
- Who your competitors are – their strengths and weaknesses
- How your competitors are doing digital marketing
- What your customer’s consumer journey looks like
- What similar brands and companies to yours are doing in terms of digital marketing
- The most cost effective digital marketing solutions for your company
By knowing the answers to these questions you can streamline your approach to digital marketing. These answers will show how you are different to your competition, where your strengths and weaknesses lie, and as a result you can establish an effective digital marketing campaign, one that will set you apart from the rest, and help you grow your company.
#2 Digital marketing agencies provide value for money
If you were to hire a dedicated specialist to work solely on your digital marketing campaign it could prove a very costly purchase for one individual. By hiring a digital marketing agency you are getting the full benefit of their experienced team:
- Content creators (writers, designers, videographers, photographers)
- SEO/SEM specialists
- PPC experts
- Social media strategists
Also, most people in a digital marketing agency will have garnered their experience working elsewhere – on bigger campaigns, with bigger companies, through different mediums (such as offline marketing, direct mail or print advertising). You are getting a wide range of skill sets and a whole host of expertise; essentially you are getting a lot more bang for your buck.
#3. You get to run your business
By outsourcing your digital marketing to a digital marketing agency, you don’t have to spend time learning this year’s digital marketing trends, what works for Gen Z or what the latest Google search algorithm updates have done to your ranking.
You won’t have to worry about any of this.
The digital marketing agency you hand over responsibility for your digital marketing efforts to will be all over these points – it’s their bread and butter after all, freeing you up to do what you do best: run your business.
#4. Digital marketing is a marathon, not a sprint
Most people when they embark on their digital marketing journey expect to see results overnight, but digital marketing just doesn’t work that way. Digital marketing is a slow burner, one that yields results over time, and the more effort you put into it, the more results you will see.
But if you’re juggling running your business with spending every free minute sourcing fresh content for Facebook and replying to comments on your latest Instagram post, are you really dedicating sufficient energy to both projects to see the results you want?
Inbound marketing takes time: it takes time to set it up, it takes time to monitor it, it takes time to tweak what you’re doing to get better results. Time you could be spending better elsewhere.
#5. Digital marketing gives measurable results
Unlike traditional offline marketing, you can measure almost every aspect of what you’re doing with digital marketing, because it relies on user data to inform your content, where you place that content, and depending on the results, you can tweak and adjust each tiny effort to maximum effect.
Well you could, if you understood how testing and optimisation worked.
You could learn the intricacies of your digital marketing data, or you can hire a digital marketing agency who can easily tell you what your data is saying, what is worth continuing and what is worth changing.
If you’re doing digital marketing yourself and your reply to how it’s going is ‘I think it’s working’, let’s be honest, it’s not working as well as it could.
#6. Changing digital marketing agencies is easier than changing employees
If you don’t like the digital marketing specialist you’ve hired, you’re kind of in a bind, employment law is not on your side.
However, if you don’t like the digital marketing agency you’ve hired, cease the contract and move onto someone else. It really is that simple, just because you pay an agency a retainer doesn’t mean you’re stuck with them for life.
But to save you both from wasted time and effort do your homework first and make sure the digital marketing agency you hire has expertise in your field.
Finally, if after all that you’re set on doing your digital marketing yourself, have a read through these blog posts we have written to help you on your way: