Wondering how to drive more traffic to your website organically?
With over 63,000 searches on Google every second of every day, that roughly equates to 228 million searches an hour, 5.6 billion searches a day. That is a lot of organic traffic that could potentially come your way. Or it would, if your website was more visible, if it featured higher up the search engine results page (SERP) for the keywords you’re trying to rank for.
It should come as no surprise then to learn it’s not just you and your business that are scrambling to get on with search engine optimisation (SEO). SEO is one of the sure fire ways you can help your website be more visible in the search engines.
Initially SEO can appear to be a daunting task, intimidating, complex, something that you require a computer degree and a brain the size of a planet to comprehend. But actually, you don’t need to get caught up in the technical side of things if you don’t want. There are digital marketing agencies, such as Assertive Media, you can outsource that too.
But you don’t need to outsource making your website more visible. There are easy ways to ensure your website is found by the audience you want to find it.
Here are 5 easy and quick ways you can make your site more visible.
5 ways to make your website more visible
- Ensure every page is optimised.
By which we mean, make sure that every page of your website that you want your audience to find has been optimised with rich content and the keywords that you want to rank for. This can be a tedious and onerous task, but it is a fundamental step if you want your website to be more visible.
Make sure that each page on your site contains descriptive, unique content, accurately describing what the page is about. That way it’s easy for the search engines to know what each page contains, and your audience can see, at a glance, that you have what they require.
Any lesser pages that don’t have much content or don’t contain your specific target keywords you can set to ‘noindex’, so that Google doesn’t index them, detracting from your main pages.
- Write meta descriptions for every page.
Want to help the Google search spiders index your pages more accurately after they’ve crawled your site? Thereby making it easier for your audience to find you? Then make sure that you correctly label each page with a unique tag that succinctly sums up each page, and a meta description that precisely describes what each page contains.
Not only will this help Google index your pages better, but it will also help improve your position in the SERP, as the more your pages meet a user’s search request, the higher up the results you’ll be.
If you aren’t sure what you need to include in your meta descriptions, enlist the services of an in depth site crawler tool such as Screaming Frog to assist you.
- Optimise your images.
It’s not just text that needs optimising, you need to make sure all images on your site are optimised too. Because users no longer rely on words alone. Simply click the images button at the top of any search results page and you’ll be given every image that might match your search request, just in case you were looking for an image.
This is easy to do – all you have to do is accurately title each of the images you have on your site. That way, if the image doesn’t load for the end user, for example, they will instead be given your description of the image, so they know what you’re trying to convey. Plus, the spiders can’t read images, but they can analyse the tag you attribute to it.
You don’t need to go overboard with alt tag descriptions. A simple keyword rich description accurately capturing the image or how it fits into your content will suffice. When done correctly, all of your images will be indexed along with your content and your website will be visible not just in the main SERP, but the image SERP tag too.
- Be mobile friendly.
If you want you website to be visible at all, it has to be mobile friendly. By that we mean, if your site isn’t set up for viewing on a mobile, forget trying to be visible, you aren’t going to show up anywhere, no matter what SEO you do.
The Google webmasters are tuned into the fact that more and more people are opting to browse via a mobile device now, than from the desktop. So if your website isn’t mobile friendly, it won’t be featured in the SERP, end of.
What does that mean for you? It means that you have to ensure:
- Your web design is responsive.
- Get rid of annoying pop ups (seriously, they’re just annoying).
- Speed the loading up – if your site takes longer than 3 seconds to load, visitors are going to bounce.
- Make your content easy to consume – i.e. lots of white space, bold titles, big font.
If you’re worried your site might have any mobile usability issues, Google has a handy Mobile Usability Tool. This can be found in the Google Search Console and you can use it to get an overview of your website’s overall mobile performance, highlighting any areas you need to work on.
- Improve your website load speed.
Think this is beyond your technical skills? It isn’t, and it will make a big difference to the visibility of your website. Because, the faster your website loads, the higher up the SERP you’ll be, therefore the more traffic you get to your site, meaning more conversions (hopefully) for you.
If you aren’t sure how your individual pages are doing, speed-wise, you can use Google’s PageSpeed Insights tool to find out. As a rough guide – below 1 second and you’re on fire, above 3 seconds and you have your work cut out.
Here are a few easy ways to improve your website loading speed:
- Change your web host – there’s a reason WordPress is universally acknowledged as being awesome.
- Shrink files.
- Choose a clean website design theme.
- Compress your images – make sure they’re in JPG format and use a plug in like Smush.it to shrink your images without altering the quality of them.
If you need assistance with anything to do with optimising your site, we have an awesome team of SEO specialists who can help you out of any bind. So put us to the test and ensure your website becomes more visible.