Staying up to date with SEO marketing trends can feel like a full time job. Which is why we’ve compiled a list of 5 SEO marketing trends in 2019, that we think all business owners should be aware of.
These SEO marketing trends can be easily implemented (where appropriate), to ensure your business remains competitive not just in 2019, but beyond too.
1. Remember Google is not the only search engine
Yes, Google is the biggest search engine and as such you should, as a minimum, optimise your website with the basic SEO principles, but it is not the only one. There is Bing for starters, and now Apple and Amazon have their own search engines, the competition is hotting up.
Any business with a product to sell should be using Amazon. So in order to sell your product on Amazon’s platform, you have to optimise the content surrounding your offering. A good place to start is to conduct Amazon specific keyword analysis.
If you’re wondering why you should optimise for Apple, consider this: approximately 60% of all online traffic comes via a mobile phone.
Most people (around 90% of us) use apps on our mobile phones to search for things. These apps are purchased through Apple’s App Store. So you can see why it would make sense to optimise for Apple too, especially as Apple value different factors to Google and Amazon, valuing click-through rates, user engagement and user retainment, for example.
2.The importance of content for Google ranking
Content is the number one factor Google and the other search engines take into account, when determining ranking for search results. Your content and its relevance to the search request is first on the algorithm’s checklist.
One of Google’s recent search algorithm updates shifted the behemoth’s focus squarely onto useful content, when determining the ranking of search results.
Google now has the capability to understand the difference between mediocre content and great content. Which is why whilst quantity is still a useful SEO tool to staying relevant, quality really is king of the results.
So what can you, as a business owner, do to improve the quality of your content?
- Write longer posts that go into greater detail about the subject matter you’re covering. This strategy works two-fold: firstly, you will show Google you are relevant, and secondly, your audience, the actual readers of your quality content, will realise you’re an expert in your field and they will hopefully stay on your site longer, to see what else you can help them with (thus improving your bounce rate too).
- Pay attention to on-page SEO, specifically:
- Ensure your content is readable and scores above 60 on the Flesch Readability Test.
3. Don’t dismiss no-follow links and unlinked name checks on SEO
There are do-follow links and no-follow links. The difference between the two is obvious from their name, and it’s down to the publisher to determine which one to assign to your link. However, as useful as link building is to boosting your website’s credibility, don’t dismiss unlinked name checks whilst you’re creating these links.
Name checks without a link are being given more weight as Google improves its already sophisticated crawlers. If there is one thing that has become abundantly clear in recent years with SEO, it’s that Google really hates black hat SEO techniques. So much so, anyone caught employing these underhand SEO tactics will see their website ranking tank.
Unlinked name checks are set to become huge for SEO, being viewed as more genuine than some actual links. In fact, in a Google patent, Google classified ‘implied links’ to be an actual subset of links.
4. Don’t underestimate the effect of social media on SEO
There are numerous benefits to be realised when using social media in your SEO efforts. But, whilst social media signals (likes, followers, shares, votes or pins, for example) don’t have a direct impact on your ranking in the search engine’s results, these signals do show your business is being talked about on social media, and so impact your SEO in other ways. Namely:
- By being present on social media you are increasing your online visibility, expanding your reach and growing your audience, thus organically boosting traffic to your website.
- By being active on social media, joining in the conversations and asking and answering questions, you are building your authority in the subject matter and enhancing your brand.
- By sharing your content widely on various social media platforms, you are increasing its lifespan and its efficacy at doing its job.
5. Being mobile friendly is essential for SEO
According to Statista, in 2017, 95% of 16 – 24 year olds reported owning a smartphone. Which means making sure your website is mobile friendly, should be an SEO priority for you.
Because In March 2018, Google announced they planned to roll out mobile-first indexing. Which essentially means that for mobile rankings the search engine won’t rely on a desktop’s version of a website to place it. Instead the mobile version of the website will be used for mobile indexing and ranking.
What does this mean for business owners? If you want to appear in both mobile and desktop search results, you have to make sure you are on top of your SEO on both fronts.