Bidding Strategy Services
A successful pay per click campaign is always driven by effective bidding strategies on well targeted and tailored ad groups and campaigns. An effective bidding strategy works to reduce the cost per click whilst increasing traffic, click through rates and overall conversions & sales.
Bidding strategies can be targeted in different ways from maximising clicks from a budget to enhanced cost per clicks or CPA (cost per acquisition). Using a variety of different strategies is not enough on its own, each strategy needs to be tested against the target audience to see which works best.
For most businesses CPA is the main bidding strategy where the goal is to maximise the volume of conversions per budget thus cost per acquisition.
Assertive Media offers bidding management and strategy services to ensure your pay per click campaigns works for your business, without this key part of pay per click management campaigns can underperform significantly.
Why do I need a bidding strategy in place?
Bidding strategies maximise the benefit from your budget, if it’s all about the amount of clicks you get vs. Conversions then your strategy selection is vital. Strategy implementation and management are vital, for example, a business which is not commerce focused and instead is trying to attract people through the doors of the business property than maximum clicks would be ideal because there is no online transactions required (no acquisitions), therefore it is more about brand awareness or “Online clicks”.
How your budget is utilised and spent will greatly differ depending on strategies being used and how they are managed.
How effective will a bidding strategy be for my business?
A bidding strategy on your pay per click campaign will make all the difference. How effective a strategy is depends on a.) Your budget, b.) Your target market, c.) Your website, landing pages and content and d.) how well the strategy is managed and monitored.
There is no set answer to this question, but the generic answer is that a bidding strategy will always yield some form of positive value when done correctly.
What bidding strategies are there?
There are 5 main types of bidding strategy, these include:Enquire about Bidding Strategy Management
1. Maximise Clicks, this is generally done through automatic bidding
2. Target search page location, this increases the average position for the ad to target higher placements on page 1 or (first page of search results)
3. Target cost per acquisition (CPA) bidding which focuses on getting as many conversions as possible based on keyword to conversion performance
4. Enhanced Cost Per Click, this involves adjusting your manual bid up or down based on the keyword and click likelihood of a conversion.
5. Target return on ad spend, this is a new bid strategy in Google Adwords that sets bids to maximise conversion value from a budget whilst trying to return an average return value per spend amount.
Each bidding strategy will work differently and will produce varying results, this is why it is important to utilise a bidding strategy service.
How much does bidding strategy management cost?
Our bidding strategy management services cost from as little as £99 per month and can be utilised at anytime for any period of time. For on-going management a fixed monthly fee will apply. Please get in contact with Assertive Media if you wish to discuss a bidding strategy management campaign.Enquire about Bidding Strategies
How bidding strategies help businesses
Bidding strategies help businesses by maximising the return on investment, the bidding strategy will usually be setup to focus on cost per acquisition for most businesses, however some businesses focus mainly on maximising clicks. A bidding strategy is dependant on the nature of the business, industry and website type, for example, a commerce website will be focusing on CPA (cost per acquisition) moreso then clicks. A bidding strategy is for return on investment (the business should turn over more then it spends - positive ROI).
A bidding strategy will be chosen for your business depending on your business marketplace, website type etc.