Tracking Keyword Conversion
Tracking keywords is one of the most vital parts of any search engine marketing campaigns, primarily pay per click, but also search engine optimisation. Tracking keyword conversion can be done through any good analytics service. We recommend Google analytics for keyword conversion tracking, purely because of the functionality and the ability to connect your pay per click account to your analytics account, so you can keep a close eye on keyword performance data whilst maintaining an effective pay per click campaign.
Tracking keyword conversion covers lots of different areas, from how many visitors a keyword has delivered through to how many conversions occurred as a result of the keyword.
If a keyword delivers 1,000 visitors a month to a website, yet only 2 conversions came as a result of that keyword, the value of the keyword would be virtually nothing unless the conversions lead to major purchases.
Typically, a pay per click keyword should not only pay for itself, but should also generate a substantial return on investment. This data cannot be determined without keyword conversion tracking. Through analytics, tracking can be done on keywords, visitors, referrers and much more.
When analysing keyword performance through keyword conversion tracking, we will look at the ratio of visitors to conversions or completed goals, this will also be weighed against the organic performance of a keyword.
Keyword conversion tracking should be an integral part of any pay per click campaign, if it isn't in your pay per click campaign, then you could potentially be wasting allot of money through poorly converting keywords.
Assertive-Media offer a comprehensive keyword conversion tracking service that will analyse your analytics and will produce reports and recommendations on pay per click campaign adjustments. If you would like more information or would like to enquire for this service, simply fill out our enquiry form or contact us today.
Tracking Keyword Conversion
Tracking Keyword Conversion
To track keyword conversion, you will need to enable an analytics platform such as NetIQ, Google Analytics or another tracking solution.
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