So you have learned how to find good keywords from visiting a website. That was a very important step as keyword identification is essential for a successful SEO campaign. Once your keywords have been saved in a spreadsheet/document you can now begin to learn about the optimization of pages, and how to implement keywords from the research stage.
For this step you will require a variety of tools, these tools will be specified as and when they are required. Most of the tools required are free or are based on a shareware license.
In this stage you will learn all about optimizing a website and the factors involved within the search engine optimization stage.
For information on off-site SEO you can find this in the next section of the document.
Optimising pages simply means to enhance the page in a way that search engines class the page as a higher quality more relevant resource which will lead to higher rankings and more traffic as a result.
Websites are typically built without many considerations being put into place, these ignored items/tags/processes can cause a website to struggle or completely fail in natural search. Optimisation is about identifying and resolving issues with website design, quality and build in order to provide a more relative, user friendly result that has a higher placement in natural search.
This guide will break down the elements that should be analysed and maintained in order to run a successful SEO campaign.
It is advisable you refer back to the Anatomy of SEO section during this guide. If you need to take notes for future reference it would be advisable to do so. Implementing things incorrectly could pose as a risk to any existing rankings/positions.
So you have learned how to find good keywords from visiting a website. That was a very important step as getting the keywords right from the beginning is vital. Entering an SEO project armed with the wrong keywords can put a project in jeopardy.
Now you have gone through a refined SEO keyword research process, you can now begin to optimize the building blocks of a website in order to enhance its status and positions within key search engines such as Google, Yahoo and MSN.
You will require various tools throughout this part of the guide, including ranking analysis tools, HTML Editor tools and various analytical tools. As we enter areas where the tools are required we will provide you with a link to download or access the tools.
Here is a list of elements that we will cover in this guide:
" Title tags
" Meta Data
" Header Tags & Emphasis Tags
" Content Emphasis & Placement
" Alt Attributes
" Anchor Text
" Page Size & Construction
" Interlinking & Menu Navigation
" Dynamic Page Attributes & URL Rewriting
" URL Creation & Utilisation
" Keyword Emphasis
" Keyword & Content Utilisation
" Applied Semantics
" Page Update Applications
" Website Theme Dynamics
There are other SEO attributes that we will look at later on in this guide, however the core items mentioned above are the essential and primary factors needed to optimize a website to a far higher standard than a generic build.
Websites that are built in today's market are more SEO friendly than that of older pre 2000 websites. However, many website design businesses focus on usability and design over SEO attributes, which can lead to website ranking issues.
This guide will help you identify and edit the website in the necessary way in order to achieve SEO success.
