Keyword Tracking | SEO Keyword Tracking, Track Keyword Performance

Keyword tracking is a great way to evaluate just how your keywords are performing. Failure to monitor keyword performance can leave large gaps in available search traffic. Other side effects can include higher bounce rates and failure to convert acquired visitors. This process is frequently overlooked or not done properly, which can mean the return on investment from an SEO project is reduced. Here at Assertive-Media we believe every visitor counts.

Our keyword tracking service covers comprehensive scrutiny of analytical data. This will involve the analysis of visitor behaviour, popular entry and exit points, webpage bounce rates, e-commerce conversion rates, longtail keyword analysis, core keyword analysis, site overlaying and user behaviour mapping.

If a website is performing well in natural search, yet the analytics show a high bounce rate, the return on investment could be reduced significantly, even though the website would be in a good position. Some websites have suffered due to accessibility or usability problems which have resulted in low visitor retention or visitor loyalty.

Websites with bounce rates in excess of 30% should consider changes to accommodate the users in a way that would reduce the bounce rate. Imagine the scenario of a website with 10,000 unique visitors a month, a bounce rate of 30% would mean a loss of 3,000 of those visitors, which is a staggering amount, especially when attempting to convert as many visitors into buying customers as possible.

If left, websites can actually decline further if they fail to meet the end users demand, other circumstances can involve the websites hosting company to have a poor reputation for up-time. Every minute that the website is unavailable could contribute heavily towards poor visitor retention.

We put a firm foot on making sure the website maximises visitor retention and conversions. Our keyword tracking service covers the following:

Website Bounce Rate:

A website should be easy to use and functional to avoid the user clicking away quickly. Websites with difficult navigation, excess page content or poor on-site structure can contribute to high bounce rates. We use site overlaying technology to see where visitors are going, we also use this data to look for trends.

A healthy bounce rate should be below 30%, it is virtually impossible to have a bounce rate of 0%. A website with a bounce rate lower then 20% is considered to be doing incredibly well, any higher then this, then there are key issues causing a high bounce rate.

Website Conversion Rates:

If the website fails to convert, it can indicate underlying problems with the websites structure. Good client retention coupled with poor conversions could indicate a number of problems from shopping cart problems to complicated payment systems. The conversion rate for a website should be proportional to its bounce rate.

See: Tracking Keyword Conversions

User Demographics:

Where are most of your visitors coming from? Sometimes websites can take on visitors not worthy of business if your business dictates a specified country or location. A website offering mortgages in the UK will be no use to visitors coming from other locations in the world. We look at the demographic profile to see just where your visitors are coming from.

Keyword Performance:

Here we look at what keywords are bringing traffic and keywords that are potential quick wins. All keywords are monitored in proportion to bounce rates, any issues here could indicate the wrong page of the website being returned for a query related to another page in the website. This is incredibly common for the home page being returned for a product or service related search. This covers both core and longtail keywords. Keyword performance also covers entry points, exit points, user navigation and much more.

SEO Keyword Tracking

SEO Keyword Tracking Services

If you are looking for complete analytical management and advice we offer a dedicated team to help improve website conversions and keyword profiles. Simply fill out our enquiry form and a member of our team will contact you to discuss your requirements.

Enquire about SEO Keyword Tracking

Google Analytics

Website Performance Monitoring

Tracking website visitors and enquiries couldn't be easier with Google analytics. If you would like to track your websites traffic with Google analytics simply follow the link below to learn more and find out how.

Google Analytics