Ranking reports are a key part of any search engine optimisation project. It is vital to keep track of the websites position in major search engines for keywords related to the website. Typically a ranking report will focus on all the keywords from the initial keyword research process as well as long tail keywords drawn from Google Analytics.
Ranking reports can be run frequently, however, the intervals are dependant on the volume of keywords being tracked. Due to the nature of search engines limiting queries to prevent ranking reports, applications such as Advanced Web Ranking, Web Position Gold, SEO Elite and Web CEO have to run slowly to avoid search engines placing a temporary ban or automated request lock on the IP address making the queries.
Typically the delay between each query ranges from 10-20 seconds, each query is the value of searching 1 page for 1 keyword. If a ranking report covers 250 keywords in the top 100 results, this could result in thousands of queries, which could take up to a day to run.
Our search engine optimisation package provides ranking reports up to 8 times a month or on request. We also provide you with the software to check your websites ranking performance independently. This is a great way to keep on top of keyword positions within Google. Typically there will always be rise and fall between keywords, it is impossible to have 100% forward movement unless the website has never ranked for any keywords. Due to natural search result fluctuation, there will always be a slight decline where in other keyword areas there maybe a slight increase.
Natural search fluctuation however does not cloud the issue of site progression, as generally a website will make large jumps forward, and as it nears page 1 will begin to slow in its progress. This period is the maturing period for websites that have been optimised or had more backlinks built to them.
Ranking reports are typically run across multiple data centers to gain an average position for the website and its keywords. The ranking reports can typically take in excess of 12 hours to run whilst checking website position for multiple keywords across multiple data centers.
A ranking report will typically show a variety of fields including the keyword field, URL field, and the positions field which will cover current position, previous position, change in positions and the best position that the page has had for the specified keyword.
Website Ranking Reports
Website Ranking Reports
If you would like more information on ranking reports, creating and running ranking reports, or the applications that can be used, then fill out our enquiry form and one of our advisers will call you back.
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Search Engine Optimisation
Website Auditing
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Optimising the Website
Analytics & Tracking
Monitoring keyword performance is not only exciting but also a great insight into the search engines recognition of new SEO implementation and backlink generation. Positive site movements are usually indicative of good SEO, especially once the page nears the top 10 results.
Websites can climb rankings quickly or slowly, dependant on the competitive levels that the keyword has associated with it. Here at Assertive-Media we benchmark the websites before and after positions back to back, so each report shows the progression that the website has made since the last report.
An initial pre-project ranking report would also be run to benchmark the starting positions for keywords. Our ranking reports cover the first 250 results or 25 pages in search engines.
Our ranking reports typically focus on Google UK or Google Worldwide depending on the businesses target market. We can also cater for websites that use foreign versions of Google from Google.ie to Google.es. We do not focus on smaller search engines in our ranking reports as their share of the search market is below 5-10%.
Our ranking reports are delivered on a frequent basis however they can be delivered on request with 24 hours notice. Reports come in various formats from Excel Spreadsheets to Adobe PDF documents.
Ranking reports can sometimes show results that may not show in the same place when you search for it in Google. This is because of the different data centers involved. Google assigns regions data centers to spread server load, the results can vary between data centers.
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