PPC & SEO | Combine Pay Per Click and Search Engine Optimisation

Pay per click and search engine optimisation actually work very well together, not only as services but as a strategy also. Many companies use both pay per click and search engine optimisation to drive website traffic.

The benefit of both services can be seen instantaneously as SEO can be used to focus on the more expensive keywords, whilst the pay per click can generate a steady flow of traffic from more cost effective keywords.

Combining the both can be an expensive option, even if the results are very positive, many companies and businesses alike do not have the budget to facilitate both. However, Assertive-Media now offers a cost effective solution to run both pay per click and search engine optimisation together.

Pay per click and search engine optimisation can work together in many ways, typically, the pay per click can be used to acquire data for conversion purposes, with this data, the SEO can be tailored to perform for the keywords with good conversion levels. Once this is in place, the pay per click can then be adjusted to focus on other keywords. This is known as step up and step down search engine marketing. This is because the scope for SEO is defined by the choice of pay per click keywords.

This system can take up to 6 months before results really begin to show, this is only due to the time delay between keyword selection and the websites ability to rank for the chosen keywords.

There has been allot of discussion about Google devaluing a websites SEO status because of its relationship with pay per click, after all it makes sense, why would it be viable for a website to rank well on page 1 whilst having a sponsored listing on page 1 at the same time?

In fact, there is no relationship between this and Google does not alter a websites natural search rankings based on its pay per click keywords. This would be detrimental to Google's profile as a search engine and as such would destroy its reputation for pay per click.

Pay per click and organic search optimisation work incredibly well together and can ensure peak traffic levels in periods as short as 6 months. The data from pay per click would be evaluated with keyword conversion tracking, and the resulting data would be use to create a targeted SEO campaign, and then to modify the pay per click campaign.

This process does not work properly without the keyword conversion tracking process being implemented; this will be provided for free with the PPC and SEO service.

For more information about pay per click and search engine optimization combinations, fill out our enquiry form or contact us today.