Page Content is the foundation of search engine optimisation as well as the theme of the website. Without content a website is little more than www. found in your browser. Websites convey information through the power of content, discussing everything from products, services to general information. The web has grown to become the worlds biggest resource, and the net has grown to become a enormous hub of content, from text to video.
Page content is essential for a websites performance. Search engines typically parse a website to filter out all the text from the coding. The content is then evaluated by search engine algorithms to detect how good the quality of the content is, how broad the topic is and references made.
Typically, a search engines goal is to return the most relative pages possible to the users search query. The foundation of a search engine relies on the quality of the results returned for keyword searches. Filtering good content from bad content is an difficult task even for humans, but for an automated search engine? impossible? not quite.
Search engines have evolved a long way from the traditional methods, which returned websites stuffed full of keywords, now, with advances in technology, search engines such as Google and Yahoo can now evaluate how good the content actually is. Because of this power, these search engines have dominated the market place as the search results are of a high quality and relevancy.
So just how do search engines decipher good content from bad content, well, the principle is actually quite simple, the process involves spectrum analysis, whereby a content is evaluated on a number of different levels, including, how broad the content is, what keywords are mentioned in relation to the core theme, the directive that the content is written in, the perspective, and the language/quality of language used.
Search engines such as Google will typically ignore keyword frequency, as this is a system that can still be abused by webmasters. It is a big misconception that keyword density levels can influence search rankings, when actually the quality of the content is far more likely to yield positive results. If the keyword density principle really did have a positive effect, people could write garbage, and then chuck the keyword elsewhere in the page x amount of times to maintain a density level.
