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Google and other major search engines use backlinks as a ranking factor simply because backlinks are not easily influenced and are a good source for relativity. For example, when a webmaster builds a website, it can be completely manipulated so that the website ranks well by using excessive keyword repetition, excessive internal linking or other black hat SEO processes to gain a high placement for various keywords. Google over the past few years has integrated backlinks as an additional ranking element which helps filter out irrelevant websites.
Backlink Development
Because backlink development is a time consuming process, webmasters who try and gain high placements with minimal work will tend to fail and the site no closer to ranking on page 1 at any point. Dedicated webmasters generate a good high quality website that has a good backlink profile tend to reap the benefits of higher search placements because of the websites relativity and authority on its subject.
Backlinks are not easily influenced and can take time to build, because of this factor, poorly built or stale websites tend to fail before they get anywhere near page 1, whilst the websites that are dedicated and maintained tend to succeed.
Off Site Search Engine Optimisation
Off-site search engine optimisation is a time consuming process that delivers long term search performance enhancements. Backlinks are difficult to build if they are approached from the perspective of manual link hunting and webmaster contacts. Contacting webmasters and requesting links can be a very time consuming process with a very poor response rate that can mean the costs for the work go on whilst the results take a long time to show.
Assertive-Media take a direct approach, we still contact webmasters for a link, but the method we do this differs from conventional methods, and has a 25% success rate per each link which is far higher than that of conventional link building. Our link building service also focuses on link bait creation, direct webmaster contacts, competitor link analysis and much more. These methods are utilised fully to maximise the link quality and volume in order to have an enhanced website profile.
Assertive-Media offer a full off-site search engine optimisation service designed and focused on increasing your websites popularity, page rank and most importantly, its placement in natural search.
Off-Site Search Engine Optimisation
Enquire about our Off-Site SEO
If you would like more information, or would like a quote on Off-Site SEO or a full SEO package, simply fill out our enquiry form and one of our advisers will contact you to discuss your requirements.
Backlink Development
Backlink development is an integral part of any search optimisation project. Learn more about backlink development and how it can benefit your website today.
Link Building
Link building is the process in which a websites popularity and natural search status is enhanced. Link building helps increase a websites Page Rank and much more.
Search Engine Optimisation
Website Auditing
Competitor Analysis
Keyword Research
Optimising the Website
Analytics & Tracking
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Off Site search engine optimisation is an integral part of any search engine optimisation campaign. Off-site search engine optimisation is a combination of backlink development, link building and off site search marketing. The combination of these factors generates off site popularity that aids in a websites natural search performance. Backlinks create additional website popularity, increase the websites PR and provide additional means for visitors to find the website.
Search engine optimisation is also based on popularity and not just rankings.
Some of the processes involved in our off site search engine optimisation include:
Manual Link Development
This process involves the manual development of backlinks by finding suitable websites to link. Each e-mail sent is personalised to the webmaster and talks about the website itself. These personalised e-mails are written in clear and concise english and have the highest response rates. Manual link development will typically involve finding industry/theme relative websites that are not directly in competition. Since the websites are relative topic wise, the webmasters are far more likely to respond or to acknowledge the e-mail sent to them.
Competitor Link Analysis
This involves analysing the backlinks competitors are benefiting from. The backlinks are populated and filtered to find the highest quality links. From this data, we are able to hunt for additional links from known credible sources. Competitor link analysis allows for the collection of backlinks from multiple competitors, ensuring all the best links are found and approached.
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